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Product Marketing Manager at VFA, Inc
| Posted | 2008-04-17 until 2008-05-17 |
|---|---|
| Location | Boston, MA |
| Product Management and Marketing Job Opportunities | Product Marketing |
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About VFA
Headquartered in Boston, VFA, Inc. is the leading provider of end-to-end solutions for facilities capital planning and asset management. VFA's Capital Planning and Management Solution (CPMS) uniquely combines facility assessment services, Web-based software, and business consulting services to enable clients to manage every stage of the capital asset lifecycle from requirements gathering and long-term planning to capital budget creation and spend management. VFA has helped over 350 organizations in corporate, education, government and healthcare markets to strategically manage more than two billion square feet of real estate.
Summary of Responsibilities
VFA is seeking a strong product marketing professional to lead the marketing of our industry leading software and services. You will be an integral part of the VFA marketing team charged with driving the marketing vision and strategy for current and new software and services.
The Product Marketing Manager is responsible for market and competitive analysis, market requirements definition, launch planning, pricing, positioning and sales support. In addition, the individual will work closely with the software and services teams, sales, business development, and marketing communications to develop and execute "go-to-market" plans.
Specific Duties and Responsibilities
- Conduct market research/analysis as well as competitive analysis
- Develop market requirements documents
- Manage pricing, packaging and launch of new solutions.
- Define the go-to-market strategy addressing product positioning, target customers and channels
- Develop highly effective sales tools
- Provide content and subject matter expertise to marketing communications team in order to create effective lead generation programs and related collateral.
Qualifications
- MBA along with 5-7 years of hands-on solutions and/or software product marketing experience.
- Proven ability to identify and interpret customer business issues and translate them into compelling software and service offerings.
- Ability to define problems, collect data, establish facts and draw valid conclusions.
- Excellent written and oral communication skills coupled with strong analytical and creative problem solving capabilities.
How to Apply
Please send resume and cover memo to resumes@vfa.com