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Job Description

Open Text is the world's largest independent provider of Enterprise Content Management software. The company's solutions manage information for all types of business, compliance and industry requirements in the world's largest companies, government agencies and professional service firms. Open Text supports approximately 46,000 customers and millions of users in 114 countries and 12 languages. For more information about Open Text, visit www.opentext.com.

Purpose of Position

The Product Marketing Specialist is responsible for developing the Go-To-Market (GTM) Launch Plan for each program to which he/she has been assigned, in consultation with the Line of Business (LoB) and various cross-functional teams, including Program Managers, Field Marketing, Marketing Services and Corporate Marketing. The Product Marketing Specialist is also responsible for tracking and coordinating the activities described in the launch plan while maintaining clear communications lines with the Line of Business or Program Managers.

Primary Duties

This position is accountable for, but not limited to, the following responsibilities:

• Manage all promotional aspects of the products and solutions within the Line of Business portfolio and coordinate planning and execution of marketing campaigns relevant to the business.
• Align his/her activities into the overall GTM process and work closely with the Program Manager to create the business plan and execution strategy.
• Develop a comprehensive outbound marketing plan for the Lines of Business to which he/she has been assigned, with associated metrics, and executing the plan with the support of the Corporate Marketing communications team.
• Working in conjunction with Program Managers and the General Manager within the Lines of Business, co-develop annual go-to-market plans and supporting budgets.
• Devise and execute successful launch and promotion plans of new products and solutions:
• Engage with Public Relations team to develop a comprehensive outbound media promotion plan.
• Engage with Corporate Communications team to communicate and promote the product or solution internally.
• Coordinate with LoB Program Management to ensure that the necessary internal training tools and activities are produced to ensure that Sales, Solutions Consultants, Global Services and Customer Support are prepared to take the product/solution to market.
• Develop and maintain marketing collateral needed to support the LoB o Understand what budget is available from the Line of Business for a launch program. Itemize the planned spend of the budget allotted to support the launch plan and track budget spend to ensure that budget is not exceeded.
• Report on the status of active launch programs as required.
• Design marketing campaigns that drive awareness, populate contact database, and ultimately create leads for the product/solutio:
• Work with Field Marketing to align awareness activities with lead generation activities and to have Field Marketing execute lead generation campaigns designed by the Marketing Specialist.
• Develop campaign plans and “toolkits”, enabling campaigns to be quickly regionalized with minimal rework.
• Work with FM to develop a comprehensive marketing communications plan that creates awareness and lead generation activities.
• Work with the Partner Marketing and Alliances groups to identify opportunities to co-market:
• Facilitate interlock between Partner Marketing, Alliances and Field Marketing, to coordinate co-marketing activities with partners, such as analyst briefings, sales training exercises and so on.
  

Skills and Knowledge

• Minimum 5 years of software marketing experience
  
• Marketing experience with enterprise software applications
  
• Strong writing, communication and verbal skills
  
• Excellent multi-tasking and time management skills
  
• Ability to work in a fast paced environment with continually changing objectives
  
• Professional, motivated and hardworking individual who is flexible, reliable and responsible
• Proven ability to meet strict deadline without sacrificing work product quality
• Ability to articulate abstract or highly technical concepts in clear, concise fashion
  
• Demonstrated ability to convey a concept to a variety of audiences (adaptable writing style)
  
• Attentive to detail and an initiative taker
  

Academic

• Undergraduate degree with concentration in one or more of the following disciplines: marketing, product marketing, communications or complement with equivalent work experience.

Work Environment

General office environment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions.

Travel across North America, and occasional International travel, may be required.

How to Apply

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