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About Pragmatic Marketing

Global Experience

The Pragmatic Marketing Framework is the worldwide standard for succesful product management. It defines the roles and responsibilities for 60,000 product management and marketing professionals at 5,000 companies in 22 countries (United States, Australia, Belgium, Canada, Denmark, England, Finland, France, Germany, Hungary, Hong Kong, India, Ireland, Israel, Japan, Netherlands, Portugal, Russia, Scotland, Singapore, South Africa and Sweden).

Satisfied Customers

Over the years, we’ve perfected what it takes to produce the highest-quality experience, continually reviewing and revising material to provide the greatest impact in the shortest possible time.

Attendees tell us the training and instructors are the best they've ever seen, with over 90% rating the experience as essential or very useful to their careers. Most importantly, they leave the training with unbridled enthusiasm about their jobs and the impact it can have on their companies. Their enthusiasm and success is why 80% of our new business comes from word-of-mouth referral.

Industry Leadership

Pragmatic Marketing has written about technology product management and marketing since 2001, when Steve Johnson published the first newsletter and began the Product Marketing blog. Today, we present at industry events around the world and produce publications read by more than 100,000 every year. Our thought-leadership portfolio includes:

The Pragmatic Marketer digital magazine, the only publication specifically for technology product managers and marketers. Named an American Business Award Finalist in 2008 for Best House Publication.
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs describes six, simple yet powerful steps for creating ‘resonators’ -- great products or services people buy without hesitation. A #1 best-seller on Amazon.com and 800-CEO-READ.com in 2008.
The Strategic Role of Product Management explains why product management is a critical, strategic role in a technology company. One which guides products to be created based on a market need, not because someone thinks it's a good idea.
Is your Product Launch Doomed? identifies the ten signs a product launch may be headed for trouble, and how to correct them before it's too late.

Living in an Agile World describes how companies will never build a successful product, no matter how agile Development is, if the work being done isn’t aligned to company strategy and market needs.

The Secrets of Tuned In Leaders explains why some products and companies fail, when others succeed. It describes seven consistent success factors related to company culture, management style, and product & marketing strategies that propel winners. And seven fatal flaws that derail market laggards.

Company Recognition

Pragmatic Marketing has been honored four times by Inc. magazine as one of the fastest growing private companies in America (2000, 2007, 2008, 2009), and in 2008 named a Comerica Bank Arizona Company to Watch.