8,000 Product Management and Marketing Professionals are now Pragmatic Marketing Certified (April 25, 2008)

Latest milestone reflects increasing trend of hiring managers and job candidates to use the industry's leading product management certification program as a differentiator in hiring decisions

If you are an individual hoping to shore up your resume with a designation, or if you are a manager who seeks consistency and standardization in your team, look for a certification program that is respected, accessible, and creates real world value. Read more...

Use “Big M” Marketing to Win Markets and Create Products People Want to Buy (February 13, 2008)

Rubicon Consulting and Pragmatic Marketing form strategic alliance to enhance Bay Area technology companies’ success

The marketing value chain is broken in today’s technology companies. Strategic components, including corporate strategy, product management, product marketing and marketing communications often report into different functional areas, creating silos that require strong management to coordinate campaigns. Read more...

Pragmatic Marketing Surpasses 45,000 Seminar Attendees Trained (February 11, 2008)

Following another record year, industry leader continues strong growth in attendance at product management and marketing training seminars

Pragmatic Marketing reached a milestone this month when Brian Saltzman, Senior Manager for a Seattle-based technology company became the 45,000th person to attend one of Pragmatic Marketing’s product management and marketing seminars. Read more...

Average Technology Product Management Salary Exceeds $100,000 (December 14, 2007)

Pragmatic Marketing's Annual Product Management and Marketing Survey profiles product managers and marketers in technology companies

For the first time in the 8 year history of Pragmatic Marketing's Annual Product Management and Marketing Survey, the average annual salary for product managers exceeds $100,000. Read more...

Steve Johnson Wins 2007 Software Idol Contest (November 30, 2007)

Inaugural Business of Software event provides venue for presentation success

Steve Johnson, Pragmatic Marketing Instructor and product management thought-leader, has been named the 2007 Software Idol. This prestigious award was presented at the recent Business of Software event in San Jose, CA. Read more...

Pragmatic Marketing Named One of The Year's Fastest Growing Companies by Inc. Magazine (August 26, 2007)

2007 ranking is second time company has received this honor

Pragmatic Marketing has again been named one of the fastest-growing companies in the country by Inc. Magazine, which just released its annual ranking of the fastest-growing private companies in America. Read more...

Product Management in an Agile World (August 12, 2007)

Attend the next Pragmatic Marketing webinar and learn how product managers and marketers can be market-driven in a world of rapid development

Is your development organization moving to an agile or iterative form of developing products? Are Requirements Documents declared "old-fashioned"? In today's fast-paced technical environment, it is even more crucial to define which market segments to target, identifying what problems are worth solving, and bringing the resulting products and services to market. Read more...

New Webinar Series Continues Pragmatic Marketing's Online Community Expansion (August 3, 2007)

Resource center is the first-choice destination for market-driven technology product managers and marketers

With timely and relevant topics from today's industry experts and thought-leaders, Pragmatic Marketing's new product management and marketing webinar series offers an opportunity to learn the latest techniques, market research and insight into the state of technology product management and marketing today. Read more...

New Rules of Marketing Seminar Now Available from Pragmatic Marketing (August 1, 2007)

Learn strategies to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly

If you are using the old rules of marketing, it's likely that no one is listening. To get results in today's overcrowded marketplace, interruption marketing doesn't work. There are new rules for online marketing that need to be implemented to get new results. Read more...

'The Secrets of Market-Driven Leaders,' the New Free E-Book from Pragmatic Marketing, Now Available (May 17, 2007)

Practical guide shows how technology company CEOs create success (and why most fail)

A new e-book The Secrets of Market-Driven Leaders: How technology company CEOs create success (and why most fail) is now available for free download from Pragmatic Marketing, the standard for technology product management and marketing. Read more...

Pragmatic Marketing Announces Launch of Consulting Services Team (April 4, 2007)

Growing demand for faster, market-driven success at technology companies drives expansion of service offerings

Pragmatic Marketing, the standard for technology product management and marketing, is pleased to announce the creation of the Pragmatic Marketing Consulting Services team. Led by industry veteran Jim Foxworthy, the group will provide technology companies implementation support and custom services to enhance the training received at Pragmatic Marketing’s public and on-site seminars. Read more…

5,000th Person Becomes Pragmatic Marketing Certified (March 29, 2007)

Industry leader sets milestone with its certification for technology Product Management and Marketing Professionals

Pragmatic Marketing, the standard for technology product management and marketing, reached a landmark this month when Tim Smith, a Product Manager for NetQoS^® Inc., became the 5,000th person to pass the Pragmatic Marketing Certified test. Read more…

Pragmatic Marketing Surpasses 40,000 Attendees Trained (March 20, 2007)

Industry leader sets new milestone with its training program for technology product management and marketing professionals

Pragmatic Marketing, the standard for technology product management and marketing, reached a milestone this month when Michelle Wilkie, a product manager at SAS^® in Cary, NC, became the 40,000th person to attend one of Pragmatic Marketing’s product management and marketing seminars. Read more…

Pragmatic Marketing Names Phil Myers President (January 8, 2007)

Following a record year in 2006, company moves to extend leadership position with its market-driven framework for technology companies

Pragmatic Marketing, the standard for technology product management and marketing, has named Phil Myers as its new President. In this position, Phil will lead the launch of two new business units designed to extend Pragmatic Marketing’s lead in providing technology companies with the market-driven training and services they need to compete in the 21st century. Read more…

Pragmatic Marketing Surpasses the 30,000-Student Mark (March 1, 2005)

Major milestone in seminar attendance

As we closed out 2004, we also marked another important milestone for Pragmatic Marketing: In December, our 30,000th student—Noriaki Ikeda, a Research Analyst for Marketing Strategy with SPSS Inc. in Cambridge, Massachusetts—attended our Practical Product Management seminar in Boston. Read more…

Pragmatic Marketing Hits a Major Milestone (March 1, 2004)

25,000 students take the product management plunge

In late January, 2004, at our Practical Product Management seminar in Austin, Texas, Pragmatic Marketing reached an important landmark. That was the point at which our 25,000th student completed one of our high-tech product management courses. But rather than blowing our own horn, we asked our 25,000th attendee, Tim Johnson, product manager at RightNow Technologies, Inc., an on-demand CRM software vendor in Bozeman, Montana, to tell us why he came to the course and what he took away from it. Read more…

Women Leaving IT Product Management Over Past Five Years, Annual Survey Indicates (December 20, 2004)

2004 annual survey results

According to the 2004 Annual Product Management Salary Survey from Pragmatic Marketing Inc., an international training company specializing in IT product management, women have steadily exited the product management job function since 2000. Read more…

Pragmatic Marketing, Inc. Named One of The Year's Fastest-Growing Companies by Inc. Magazine (November 8, 2000)

2000 annual ranking

Pragmatic Marketing, Inc., based in Scottsdale, AZ, has been named one of the fastest-growing companies in the country by Inc. Magazine, which just released its annual ranking of the Inc. 500, the comprehensive guide to America's fastest-growing private companies. Pragmatic Marketing, Inc., is one of five firms in the state of Arizona to have made this year's list. Read more…