For the Fourth Time, Pragmatic Marketing Named One of America's Fastest-Growing Companies by Inc. Magazine. (September 12, 2009)

Despite a down economy, company continues its growth and market leadership.

Pragmatic Marketing has again been named one of the fastest-growing private companies in America by Inc. magazine, which just released its 2009 annual ranking. This is the fourth time Pragmatic Marketing has received this honor. Read more...

Is Your Product Launch Doomed? (September 8, 2009)

Companies that introduce products to market with just a launch checklist are doomed to fail, says industry expert.

The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a checklist of activities to be completed as soon as possible. But launch is not the end of development; it's the beginning of selling! Read more...

Achieving Product Management Success in an Agile Development Environment (May 5, 2009)

Learn how product managers can ensure an Agile development team remains aligned to company strategy and market needs.

In today's fast-paced, iterative world, it is more crucial than ever for product managers to define which segments to target, what problems are worth solving, and bringing the resulting products and services to market. To meet the needs of today's product managers, Pragmatic Marketing and Enthiosys have partnered to create a new 1-day seminar Living in an Agile World. Read more...

Pragmatic Marketing Surpasses 60,000 Seminar Attendees (April 23, 2009)

Significant milestone continues company's leadership in technology in product management and marketing training.

Pragmatic Marketing reached a milestone this month when Karen Gifford, a Product Manager at Pearson became the 60,00th person to attend one of Pragmatic Marketing's product management and marketing seminars. Read more...

Annual Survey Shows Average Product Management Salaries Stable in Down Economy (March 20, 2009)

Despite continued economic issues, average product management salaries have not been negatively impacted, according to Pragmatic Marketing's 2008-2009 Annual Product Management and Marketing Survey.

Pragmatic Marketing's 2008-2009 Annual Product Management Survey shows a very slight increase in salary over 2007-2008 (from $100,259 to $100,341) but does show a small drop in average bonus (from $14,799 to $12,467). Read more...

New Milestone Continues Pragmatic Marketing's Leadership in Product Management and Product Marketing Training (February 27, 2009)

More than 60,000 have now attended a Pragmatic Marketing seminar

Despite the current economic climate, as the end of the first quarter approaches, Pragmatic Marketing is set to reach another milestone with the 60,000th attendee to a training seminar anticipated in March. Read more...

Pragmatic Marketing Surpasses 50,000 Seminar Attendees (November, 14 2008)

Milestone caps record year for global leader in technology product management and marketing training.

Pragmatic Marketing reached a milestone this month when Susan Little, Vice President of Marketing at Columbia Ultimate, became the 50,000th person to attend one of Pragmatic Marketing’s product management and marketing seminars. Read more...

Surpassing 10,000 Pragmatic Marketing Certified Product Managers and Marketers, World's Largest Product Management Certification Program Sets Another Milestone (October 7, 2008)

Program Continues its Leadership Role in Defining Best Practice for Product Managers and Marketers

In a year of milestones for Pragmatic Marketing, including writing the best-selling book, Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, receiving recognition by Inc magazine as one of America's fastest growing private companies for the third time, and being named a Comerica Bank Arizona Company to Watch, another milestone occurred this month with news the company has certified its 10,000th Pragmatic Marketing Certified product manager and marketer. Read more...

Pragmatic Marketing Named a 2008 Comerica Bank Arizona Company to Watch (September 25, 2008)

Company Honored for Growth, Leadership, and Sustaining Competitive Advantage

Pragmatic Marketing has been named one of the 2008 Comerica Bank Arizona Companies to Watch. Fifty companies were selected for the honor out of more than three hundred nominations. Read more...

Pragmatic Marketing Again Named One of Americas Fastest-Growing Companies by Inc. Magazine (August 28, 2008)

Company Receives Honor for Third Time

Pragmatic Marketing has again been named one of the fastest-growing private companies in America by Inc. Magazine, which just released its 2008 annual ranking. This is the third time Pragmatic Marketing has received this honor. Read more...

Pragmatic Marketing and Enthiosys Partner to Create Agile Product Management Curriculum (August 5, 2008)

Product management thought leaders will jointly develop agile product management training and professional services

Pragmatic Marketing, the leader in product management training and education, and Enthiosys, the Agile product management consulting company, announced a partnership to create a training curriculum to educate the emerging wave of Agile product managers. Read more...

Tuned In^® Resonates With Readers at Thousands of Organizations (August 4, 2008)

New Business Book from Pragmatic Marketing Tops Amazon.com Bestseller List at #1

Pragmatic Marketing’s first book, Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull, Phil Myers, and David Meerman Scott became a #1 best-seller on Amazon.com. The book, which has been featured on ABC News Now, FOX Business and NPR, has also struck a favorable chord with reviewers at Inc. Magazine, US News & World Report. Read more...

Beware: Vision Statements and Mission Statements Suck as Communications Tools (July 29, 2008)

Articulating powerful ideas that resonate with your buyers is a natural step in the process of getting tuned in, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs. The powerful ideas, concepts, and phrases naturally flow from your understanding of buyers and their problems.

“Unfortunately, what we frequently see are egotistical mission statements and corporate vision messages developed in a vacuum,” says David Meerman Scott, developer of the New Rules of Marketing seminar at Pragmatic Marketing and co-author of Tuned In. “These documents are developed based on what’s important to the company, not what’s important for buyers and therefore they are terrible for external communications. Companies that dream up this committee-created junk are doing their buyers a great disservice.” Read more...

Experts Reveal How to Create Products and Services So Powerful They Sell Themselves (July 22, 2008)

The most successful business leaders develop breakthrough product experiences by meeting and understanding people in the marketplace, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs.

These findings result from the authors’ research (including over 3,500 survey responses received in 2007 plus interviews with nearly 50 company CEOs) to understand the professional life of product managers and marketers, and the pervasiveness of major product and strategy challenges.Read more...

Successful Business Leadership Requires Being Tuned In to Your Market (July 15, 2008)

The most successful business leaders develop breakthrough product experiences by meeting and understanding people in the marketplace, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs.

These findings result from the authors’ research (including over 3,500 survey responses received in 2007 plus interviews with nearly 50 company CEOs) to understand the professional life of product managers and marketers, and the pervasiveness of major product and strategy challenges. Read more...

A Focus on Revenue and Sales Does Not Lead to Business Breakthroughs (July 8, 2008)

The revenue-driven organization worries about individual sales opportunities one at a time, rather than what resonates with a large marketplace, say the authors of a new book. These sales- and revenue-focused companies rarely create a breakthrough product that the market is eager to buy.

A culture and strategy founded on the belief that revenue and sales are always the most important goals rarely produces hit products, say the authors of Tuned In the hot new book about uncovering the extraordinary opportunities that lead to business breakthroughs. Read more...

Business Breakthroughs Sparked by Discovering Unresolved Market Problems (July 1, 2008)

The critical first step to creating a business breakthrough is to understand, in great detail, what existing market problems your organization could solve, according to experts at Pragmatic Marketing. Leading companies interview potential customers and study how they live and work. They understand exactly what people need by digging deep into their lives.

The most effective business leaders understand the complete picture of market problems before developing any products, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs. Read more...

How Tuned In Companies Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs (June 24, 2008)

Real success in the marketplace is not based on creativity or clever marketing. Anyone can create products and services that resonate. All you need to do is stop guessing what people need and start spending your time building real and deep connections to what your market values most.

The Tuned In Process is a six-step method for creating a ‘resonator,’ a product or service that so perfectly solves problems for buyers that it sells itself. The process is the focus of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs. Read more...

Experts Debunk the Myth that Innovation Drives Business Breakthroughs (June 17, 2008)

These days, “innovation” as a business driver is hot. This has led many organizations (start-ups in particular) to focus exclusively on their ability to innovate and to create a disruptive breakthrough that will make them famous. But directionless innovation is a common road to the business scrap heap, say authors of Tuned In, the hot new business book.

All of the magazine articles, business school courses, and books on the subject of innovation are misleading, because innovation alone rarely creates breakthrough products, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs. In fact, the culture of “Innovation Is Everything” breeds tuned out behaviors and typically leads to business failure say the authors. Read more...

Want to Create Hit Products and Services? You Must Focus On Your Distinctive Competence (June 10, 2008)

Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or clever marketing that led to their success according to the authors of a new book from Wiley. Tuned In companies know their distinctive competence.

Anyone can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs. Read more...

Customers Don’t Know Best, When it Comes to Creating Breakthrough Products and Services (June 3, 2008)

Experts Reveal Three Common Mistakes Causing Products and Services to Fail (May 27, 2008)

8,000 Product Management and Marketing Professionals are now Pragmatic Marketing Certified (April 25, 2008)