Scottsdale, AZ (PRWEB) November 30, 2007 -- Steve Johnson, Pragmatic Marketing Instructor and product management thought-leader has been named the 2007 Software Idol. This prestigious award was presented at the recent Business of Software event in San Jose, CA.

Discussing why the software industry is run as the developer's hobby, this presentation was a call-to-action for software companies to align their organizations around the strategic role of product management. With numerous examples and creative illustrations, Steve delivered his award-winning performance well within the 10 minute time limit required of the event. A recording of his presentation is available at www.pragmaticmarketing.com/about/idol.

In addition to his thought-leadership activities, Steve is an instructor for Pragmatic Marketing, part of a team of thought-leaders and industry experts who provide training and consulting around the world for many of today's leading technology companies.