Adele is the developer and instructor for Effective Product Marketing. Attended by thousands of product managers and marketers throughout the world, Effective Product Marketing is a roadmap for those who are lost in a list of marketing tactics and want a way out of the madness. She has consolidated more than two decades of relevant experiences into a process that shows marketers how to think like their target audiences, including buyers, customers and sales people.

In the 1990’s Adele served in executive roles at three technology companies, guiding product management, marketing and sales teams to achieve leadership positions in untapped markets. Her market-driven approach was also heavily influenced by her tenure at Regis McKenna, Inc., the PR firm that defined technology marketing during the 80’s, plus five years running her own market research and consulting firm at the end of that decade.

“Excellent”, “great speaker”, “has the battle scars to be highly credible”, are just some of the words attendees use to describe Adele who has a clear vision and convincing action plan for companies that believe marketing can contribute to highly successful products and services.

Adele has a particular focus on buyer personas and writes the Buyer Persona blog at www.BuyerPersona.com.

Contact Adele at arevella@pragmaticmarketing.com.

Insider Tip: Ask Adele about “island life”.