Mike Smart divides his time at Pragmatic Marketing leading seminars and helping companies implement best practices in the Pragmatic Marketing framework. He is passionate about identifying the key metrics that help drive product management performance for technology companies.

Mike brings more than 25 years of industry experience to Pragmatic Marketing having worked in product management and product marketing roles for large and small software companies.

Prior to Pragmatic Marketing, Mike held several executive positions with responsibility for product management, product marketing, development and operations for NASDAQ--traded companies in the internet and software industries.

In these roles he successfully guided the development and launch of new products in the internet security, service management and mobile data software markets.

He is well versed in several disciplines including on-demand software, enterprise software, business process applications and mobile applications.

Insider Tip: Ask Mike about “The case of mistaken identity.”

Connect with Mike

Twitter: twitter.com/Mike_Smart

LinkedIn: linkedin.com/in/masmart

E-Mail: msmart@pragmaticmarketing.com