People say to me, "Steve, I completely agree with you about the strategic role of product management and being market-driven but... how do I convince my management?"

Those of us who are market-driven can’t see why others aren't; we're convinced they just don’t get it. And while it seems that every executive says that their company is market-driven, their actions often reveal otherwise--that they are cost-driven or sales-driven or (worst of all) competitor-driven. What does it mean to be market-driven?

Learn about The Secrets of Market-Driven Leaders ... and pass it along to your colleagues and executives.