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New issue posted: Issue 3| The ROI of Being Market-Driven
In this issue of The Pragmatic Marketer:
- The ROI of Being Market-Driven
- Five Slices of Segmentation
- Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software
- Product Management Axioms
- Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role
Read more in Issue 3| The ROI of Being Market-Driven.
