Buyers and Users are often different. Remember "buying" versus "using" criteria? To provide clarity, we develop persona documents, profiles of the archetypical  customer.

We've been talking--and teaching--about personas for quite a while so I'm really pleased when others add their voices to the conversation. I've been enjoying Adele Revella's blog on Buyer Personas and now Bonnie Rind gives us more of a post-sales take on the subject with Product Personas.

Anyone have some personas to share? I'll be glad to post them in this blog.