Apple released the iPhone more than a month ago and AT&T finally got around to notifying me. "Sign up to be the first to know," they said--when  they were Cingular.

Good thing I wasn't waiting for AT&T's "new" marketing people to keep me in the loop. But it's okay. Apple sent me a note long ago, and sold me the phone quite easily.

Sometimes just 'not screwing up' is the best marketing strategy.