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Home / Blogs / Product Marketing Blog / Archive / 2008 / February / 29 / Friday Funny: Sharper Image
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Friday Funny: Sharper Image

It is not really funny but... Sharper Image has filed for Chapter 11 bankruptcy protection, citing declining sales, three straight years of losses, and litigation involving its Ionic Breeze air purifiers. Yes, I can see these are bad issues.

But maybe it's as simple as selling products that are possible but stupid doesn't work in the long-term. People don't want what they don't want. And no amount of perfume can overcome the stench of a pig product.

Sharper Image

Posted by John Kaiser at 2008-03-11 02:05 PM
Funny you should write this today. I just went to their web site looking for a manual for a radio controlled clock that I bought a few years ago. It's not acknowledging daylights savings so I thought I'd check for a setting.

On the Sharper Image web site, there is nothing st all to be found for someone who already owns one of their products. Everything is targeted to new sales. Forgetting about supporting your existing customers can be fatal and their Bankruptcy is certainly indicative of that neglect.