Personal tools
Document Actions
Home / Blogs / Product Marketing Blog / Archive / 2008 / April / 13 / The Strategic Role of Product Management
Document Actions

The Strategic Role of Product Management

"How do I get my executives on board?"

The Strategic Role of Product ManagementIt's a fairly common issue with product managers. After taking a Pragmatic Marketing course, they can see the value of being strategic; they even have some practical techniques for implementing change. But how do they get the message to colleagues and executives?

How 'bout sending them an ebook?

Over the years I have been asked frequently for help selling the idea of product management. This ebook is one that I've wanted to write for quite a while. Download The Strategic Role of Product Management: How a market-driven focus leads companies to build products people want to buy.

The ebook explores how product management can be the focal point for product strategy, explains the difference between product management and product marketing, and shows how the role can add value in both traditional and agile environments.

Share it with your friends and colleagues. Post it on your company’s intranet. Pass it around the office. Print off a couple of copies to leave in a public area. Blog about it.


In 2008, we're going to be bringing many new tools to help sell the strategic value of product management to your executives. Keep watching this space.

Thanks!

Posted by Sridhar Oruganti at 2008-04-15 12:09 PM
Thanks Steve for publishing such an inoformative booklet.
Others could also checkout
http://www.pragmaticmarketing.com/secrets

Regards,
Sridhar Oruganti

Both great papers on product management

Posted by Glenn Burdett at 2008-04-20 04:41 PM
Thank you, I appreciated the informative booklet, plus the paper that Sridhar suggested. Through very good organization, and examples, both papers put things in clear perspective, that product management must be connected with its target market.

Question on: .....and show them you are the best company to do so

Posted by Suresh Sambandam at 2008-05-14 05:18 PM
Steve,

First, thanks a ton, for the fantastic e-book. I have a question on what you have written on para 2, page 15. You have included a phrase "...and show them you are the best company to do so". What are you inferring with that phrase? Is there a deeper meaning you are trying to convey. Interestingly this phrase is missing in the highlighter text at the bottom.

Suresh

on Distinctive Competence

Posted by Steve Johnson at 2008-05-15 06:10 AM
By "show them you are the best company to do so" I'm referring to your company's unique ability to deliver value beyond the products. Why should I buy from you instead of another vendor? What is your distinctive competence? We discuss this concept in our Practical Product Management session and we can work with your team onsite to discover yours.