Using a customer advisory board is one way of listening to the market and keeping your product focused on solving real problems. The trick, of course, is that you should be listening more than talking. Nature gave us two ears....

CAB Exchange is conducting the first best practices survey of Customer Advisory Programs. Our friend Bill writes,

I'd like to invite your clients to participate. Those who do so will receive a free copy of the completed survey results and analysis (a $200 value). In addition, they'll receive a discount on the registration fee to next month's CAB Exchange Summit.

Take the survey here.

Learn about the CAN Exchange Summit.