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The Secrets of Tuned In Leaders
How technology company CEOs create success (and why most fail)
"Our first product was a winner...but the rest stunk. What happened? Did our market dry up or did we just get stupid?"
An unnamed and currently out-of-work CEO
Download The Secrets of Tuned In Leaders e-book now (.pdf)
Listen to a podcast about The Secrets of Tuned In Leaders (18 mins) or download audio file (17MB .mp3) with Phil Myers, President of Pragmatic Marketing by Brad Baldwin at Rocky Mountain Voices.
Read an interview with Phil Myers by Linda VandeVrede.
Watch an Introduction to
The Secrets of Tuned In Leaders
About The Secrets of Tuned In Leaders
This free e-book is about why some products and companies fail, where others succeed. Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, the authors found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards.
Download The Secrets of Tuned In Leaders e-book
Read excerpts from the e-book:
Tuned In Book and Blog
The authors have expanded The Secrets of Tuned In Leaders into a hard-cover book titled Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. Read more at their Tuned In blog.
Download The Secrets of Tuned In Leaders e-book
Update
In April, 2008 this e-book was updated to align with the authors' book Tuned In: Uncover Extraordinary Opportunities That Lead to Business Breakthroughs. Prior to this, it was titled "The Secrets of Market-Driven Leaders".
