Categories

• Agile Product Management
  
• Market Analysis
  
• Market-Driven Leadership
  
• New Rules of Marketing
• Personas
• Positioning
• Product Management

• Product Marketing

• Product Strategy
  
• Requirements
• Roles & Activities
  
• Sales Process
• Working with Development
  

General Topics

Pragmatic Marketing Framework (.pdf)
The Pragmatic Marketing Framework defines the activities necessary for successfully creating and marketing technology products.

Pragmatic Marketing Quotes (.ppt)
Need some good quotes for your next meeting? Download the Pragmatic Marketing Quotes used in our seminars. There are great quotes from philosophers, developers, marketers, and business leaders appropriate for all aspects of product management and marketing.

On Being Market-Driven
Download an audio (MP3) presentation and the slides (.pdf) of how one company implemented the Pragmatic Marketing Framework.

Where Does Product Management Belong In The Organization?
The strategic role of product management is to be “messenger of the market,” delivering market and product information to the departments that need facts to make decisions.

Product Management Job Titles
Titles really are a mess in our business. What one company calls a product manager, another calls a product marketing manager.

Sample Product Manager Job Description
Hiring managers should be clear about the job responsibilities before hiring a product manager. This job description details the skills to look for in technology product managers (see also the job descriptions for product architect and sales engineer).

The State Of You
It's the beginning of the quarter and, for some vendors, the beginning of a fiscal year. Time to think about what you have accomplished in the last year and what you want to accomplish in the upcoming year. It's time for employee evaluations. And because evals are often connected to compensation changes, employees expect--and deserve--more management attention on this critical activity. Here's how you can help your manager.

Where Do I Begin? A Product Triage
Many product managers find themselves in a new role, in a new company or with a new product, and wonder where to begin. There's so much to do! In every situation, there are more things to do than can be done, so a new product manager has to determine the best use of time.

Start With The Ending
So you've attended Practical Product Management and gotten all fired up! You come back to the office ready to be market-driven. You're anxiously awaiting the looks of joy and amazement at your newly found skills as a product manager. And then reality hits you... hard! Development couldn't care less! They're not listening!! How could this be?? You missed a step: you skipped the part where you earned credibility. What do you do first? For an existing project or product, start with the ending.