Pragmatic Marketing's new book is written for anyone who creates and markets a product, service or idea

Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or marketing that led to their success.

Anyone can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most. With a strategy for achieving market resonance that has been developed over fifteen years, Tuned In shows readers how to find unsolved problems in the marketplace and create breakthrough experiences that people want to buy.

Read more at www.TunedInBook.com.

What people are saying

Uncover Opportunities Others Don’t See
“When companies think they know what customers need, it invariably ends badly. Tuned In shows, step-by-step, how to create unique products and services in areas that established organizations fail to recognize.” Rob McGovern, Founder of CareerBuilder.com and Chairman and CEO of Jobfox.com

Gain a Sustainable Competitive Edge
“This is a unique and fresh approach to how today’s fortunes are made.” Rick Page, author of the #1 Sales best-seller, Hope Is Not A Strategy

The Real Difference Maker
“The most important thing a CEO has to do is make sure his or her company is, and stays, tuned in. There are ongoing challenges with people, culture, strategy and execution, but the real difference maker is consistently producing products and services the market loves.” Steve Bennett, CEO (retired) of Intuit

Build Deep Connections with Your Market
“Tuned In is a straightforward, commonsense approach to making connections with the marketplace. Authors Stull, Myers, and Scott have given us a great reminder of what so many established stars, and those on their way, already know: 'Find out what your fans want, and find a way to give it to them.’” Jody Nachtigal, Personal Manager at Arcadia Group Management and Co-President of Kissing Booth Music

About the authors

CRAIG STULL is founder and CEO of Pragmatic Marketing, and author of the industry-standard Pragmatic Marketing Framework, which has been used to train 45,000 entrepreneurs, executives, product managers and marketers.

PHIL MYERS is President of Pragmatic Marketing. During his business career, he has led three technology start-ups through initial public offerings and launched seven products that became category leaders.

DAVID MEERMAN SCOTT is the author of the best-selling book The New Rules of Marketing and PR, a frequent keynote speaker, and the developer of Pragmatic Marketing’s New Rules of Marketing seminar.