The best products are those that sell the most. Of course, your customers don’t care about how you sell; they care about how they buy.
Effective Product Marketing shows you how to gain a deep understanding of your buyers and leverage this knowledge to create marketing plans and tools that work. It also teaches you how to align your marketing strategy with the goals of your whole organization and to effectively measure and report the impact of your programs on the bottom line.
Impact Sales. Deliver more qualified leads and shorten the sales cycle by creating marketing collateral and sales tools that guide the customer through the entire buying process.
Prioritize Strategically. Learn how to create a marketing plan aligned with the overall goals of your organization and how to prioritize marketing programs based on the behaviors of the market.
Demonstrate the Value of Your Programs. Discover how to build company-wide support for your marketing strategy by effectively measuring and reporting meaningful metrics that don’t require investment in expensive research.
Who Should Attend: If your job is to make sure your products fly off the shelf, this is the course for you -- whether your title is product marketing manager, marketing communications specialist or guru.
Andrew Ryan, Corporate & Public Markets Segment Marketing Manager, LexisNexis
Most relevant training to my job I have ever received.
Jono Smith, Marketing Manager, SunGard SCT
Outstanding! I’ve attended executive education courses from both the American Marketing Association and Harvard Business School – in many aspects, the Effective Product Marketing seminar exceeded those training programs.
Nakita Rowell-Stevens, Director of Marketing, CCG Systems, Inc.
I’m walking away from the Effective Product Marketing seminar with a renewed sense of my role with my company. I’m realizing the great amount of responsibility that has been placed on me, but it is exciting. Marketing is essential and I have the opportunity to build this component within our company with the knowledge I’ve gained from this course.
Vicki Moses, Marketing Director, Gold Standard, Inc.
I walked into Effective Product Marketing as a tactical marketing individual and left as a strategic marketer. I learned more helpful information than I ever thought possible.
Amy Graham, Product Marketing Manager, DAXKO
Absolutely worth every dollar. Better than a Masters in Marketing! Real-world advice that I can implement immediately at my company.
Sachi Sawamura, Product Marketing Manager, Verisign
We all know that ‘to earn respect as a strategist, stop talking about tactics.' This seminar showed us how to do that.
Jeff Arvin, VP Segment Management, LexisNexis
Very practical, concise principles and concepts. Easy to digest and more importantly, implement.
David Johnson, Product Marketing Manager, MSC Software
This was absolutely outstanding. It helped bring our team to a common foundation for product marketing, and it provided a great (practical) framework for getting through our regular pile of stuff!
Shel Sharma, Senior Product Marketing Manager, Infoblox
Provides a structured way to think about my job so I can focus on strategy and spend much less time on tactics.
Tim Peterson, Research Analyst, VeriSign
Overall the course was very helpful at illuminating some of the techniques that marketing can use to really drive revenue growth.
Robin Swanger, Global Branding and Communications, Baker Hughes
I had pretty high expectations, and they were met.
Rick Maddox, Senior Manager Product Marketing, Symantec
To be successful, every product manager and product marketing manager should subscribe to the Pragmatic Marketing principles.