Executive Briefing – Half Day Onsite

Download the fact sheet.

Being market-driven isn’t just a product strategy; it is a corporate strategy. This interactive, half day seminar provides executive teams with an understanding of what it means to be tuned in to the market and the strategic role that product management and marketing play in this effort. We also introduce the Pragmatic Marketing Framework, a blueprint that companies can leverage to instill market focus throughout the whole organization to deliver products that people want to buy.

Increase Revenue. Market-driven companies are 30% more profitable. Explore the benefits of being tuned in to the market and how product management can become the catalyst to build products that dominate their markets.

Implement Real Change. We don’t just tell you that being market-focused is important. We provide a clear, proven blueprint to get there, the Pragmatic Marketing Framework, as well as real-world examples of how it has been implemented successfully.

Prioritize for Impact. Companies are constantly balancing the need to improve today’s product offerings with the need to create the product of the future. Knowing how and where to focus resources for maximum return is critical. Learn tools and techniques that clearly show your organizational strengths and weaknesses and help you prioritize effectively.

Stop the Finger Pointing. Learn how to get the entire team on the same page and clearly define roles and responsibilities as it relates to the product and market to eliminate infighting and improve efficiencies.

This course is offered onsite.

			The Strategic Role of Product Management Who in your organization is focused on next year and the one after, the next product, the next market? Product management is a critical, strategic role which guides products to be created based on a market need, not because someone thinks it's a good idea.
			The Secrets of Tuned In Leaders Why do some products and companies fail, where others succeed? There are seven consistent success factors related to company culture, management style, and product & marketing strategies that propel winners. And seven fatal flaws that derail market laggards.
			Get Tuned In to your market If you want to win in today’s dynamic marketplace, stop pushing products your buyers don’t want with expensive, meaningless advertising. Instead, discover how to connect to what people really want, and—most importantly—how you can become an organization they trust.