The secret to building products that people want to buy? Being market-driven. Our Practical Product Management course provides an actionable blueprint – the Pragmatic Marketing Framework – and a variety of tools and templates that will enable your entire product organization to tune into the market and turn up the profits.
Gain a Common Understanding. Get a clear understanding of the roles and responsibilities of product management and how to effectively dovetail that role with development, marketing communications and sales.
Tune into the Market. Gain practical techniques for learning about your market and competitors. Discover tools and techniques that allow you to identify the entire market, listen to it and become its messenger.
Prioritize Strategic and Tactical Activities. Learn to juggle the daily tactical demands of your job with the strategic activities necessary to run the product like a profitable business.
Build Credibility. Discover how to increase product management and marketing’s credibility with senior management and other departments by using market facts.
Who Should Attend: Despite the name, the course is designed for anyone involved in making decisions about what to build and who to build it for. In fact, the companies that have the most successful implementations are those where not just product managers and product marketing managers attend, but representatives from all of the departments they touch – development, marketing, sales and executive leadership.
eBook - Product management plays a strategic role in a technology company ensuring products are created not just because they can be or because someone thinks it is a good idea, but rather because someone in the company has listened to the market, identified an urgent and pervasive problem, and determined people are willing to pay to solve it.
Scott Jones, Strategic Marketing Manager, Best Software, Inc.
I fully expect to spend the next several years of my career exploring, implementing, internalizing and advocating the concepts, principles and methodology learned during the Practical Product Management class. This has been a true inflection point in my career development.
David Bennett, Vice President Product Management, Cheetah Advanced Technologies, Inc.
Hands down, the Practical Product Management with Requirements seminar is the most informative, useful and entertaining seminar I have attended in my 30-year career!
Jack McDonnell, Product Manager, Be Free, Inc.
As a new product manager, I’ve found myself struggling as I’ve tried to prioritize my tasks. The Practical Product Management seminar provided the ideal framework for my process.
Anthony Mar, Product Manager, Klocwork
As an experienced product manager, one's skills and knowledge rarely grow exponentially at a training seminar. The Practical Product Management seminar took all of my disparate ideas, knowledge, experience and pulled it together in a coherent whole that I can use in my next 10 years in product management.
Becky Clamp, Director of Market Intelligence & Planning, Realm Financial Solutions
Great course. The Practical Product Management with Requirements seminar takes elements from various business functions, packages them to focus on product marketing for high-tech companies, and delivers in a concentrated, 2-3 day, MBA-Exec-like environment
Frank Tait, President, Maximus Justice Solutions
I've built my career on what I learned from Pragmatic Marketing.
Dan James, Sr. Product Manager, Digimarc Corporation
The word ‘pragmatic’ is the perfect term/description for this class. It’s actionable.
Melissa Krueger, Services Marketing Leader, Life Technologies
This training should be the entry standard for any new product manager into the organization when hired, before any bad habits start and they feel empowered right from the beginning.
Jef Leary, Technical Product Manager, RIM
This seminar is to product managers, what medical school is for doctors.
Adam Feher, Worldwide Product Manager, eDiscovery initiatives, Hewlett-Packard
We leveraged several of the Pragmatic Marketing templates following the class – specifically, Win/Loss, Trip Report, User Personas, MRD, and Customer Surveys. By embracing User Personas, we have seen a huge improvement in how we communicate with engineering.
Jason Marx, Vice President & General Manager, Mortgage, Wolters Kluwer Financial Services Practical Product Management gave our product managers a consistent process and framework to apply to improve our time to market and meet the expectations of the business and our customers.
Eddie Sinnott, Product Line Director, Wolfson Microelectronics
The Pragmatic Marketing training and Framework have really helped our organization to clarify roles and implement market-driven metrics. Product management is now better recognized as a core player in the planning process, vastly improving the communications and teaming with Executives and Engineering.
Bill Levine, Director Electronic Products, Advanstar Communications
It's too easy to be sucked into the vortex of day-to-day tactical and never implement the things you believe will improve the business. This is your wake-up call and practical toolkit and roadmap to guide and empower your efforts.
Kevin Klein, Director, Freescale
The Pragmatic Marketing training helped us to better understand the roles and responsibilities between Product Management, Product Marketing, and Engineering. Also, the training gave us guidelines and a common language to use, which has helped improved the clarity and agreement about where we are going
Cynthia Banford, Sr. Solutions Manager, Campus Management Corp.
We are passionate about the Pragmatic Marketing framework and know that it will work well for our organization! The instructor presented the information very eloquently and is knowledgeable enough to assimilate the process to our particular problems. He is not just training. He is mentoring and empowering.
Chris Mills, Director of Product Management, Comergent/Sterling Commerce
Every product manager should take the Practical Product Management class (certainly at the beginning of their career but also every few years to remind themselves to focus time/resources on the strategic while acknowledging the necessity of the tactical.)
Niall O'Driscoll, Product Manager, Neteller
Fantastic. The Practical Product Management seminar was exactly what I was looking for: practical information to do my job efficiently. The Pragmatic Marketing Framework provides clarity and structure to the role of product management in high-tech companies. This course should be mandatory for any and all high-tech product managers and product marketing managers