Requirements that Work – One Day Course
Understanding the market isn’t enough. You must share that knowledge internally in the most effective and efficient way possible.
Pragmatic Marketing’s enhanced Requirements that Work course teaches a universal approach for providing the market understanding and context needed to create products that truly win in the market—regardless of development methodology used. It also introduces techniques for prioritizing and organizing these requirements to maximize the impact of releases.
Improve the Handoff Between Departments. Clarify the lines so product management can focus on what needs to be built and development can focus on how to design and build it.
Build Remarkable Products. Use the context from the market—who you’re building for and what problems you’re solving—to build products that resonate.
Prioritize Based on Impact. Focus on the requirements that will have the biggest impact in the market by ranking them objectively using market data.
Implement a Universal Approach. All of your teams, regardless of location or methodology (Waterfall, Agile, hybrid, etc.), can use the same approach.
It is recommended that you attend Practical Product Management prior to attending Requirements that Work.
Who Should Attend: Product management professionals who are responsible for writing and prioritizing requirements, and their design and development counterparts who receive and act on the requirements.
Sheila DeJoode, Product Manager, Retail Technology Solutions
I've taken a few of the courses at Pragmatic Marketing and LOVED them! You gave me a framework that I could use to take back some of the power of my position at work... and in a few short years turned from the one who wasn't really sure, to the one who was considered the best of the group! I owe that all to the courses I took from Pragmatic Marketing!
Melissa Hill, Senior Product Manager, AT&T
This has opened my eyes to a) how to make my portfolio more successful and b) how to make myself more successful.
Pascal Wallenius, Product Manager, TeamQuest
Spot on! I was nodding my head, recognizing the challenges discussed throughout the entire seminar.
Jennifer Smith, VP Engineering, Christie Digital Systems
All engineering and product management should have to take this course together.
Tim Campbell, Supervisor Product Management, MRIS, Inc.
Eye opening! Great ideas/concepts that I am excited to try at my company.
William F. Smoldt, VP Research & Development, STORserver Inc.
I’ve learned aspects of creating requirements that I can implement tomorrow – these will have an immediate impact on products now in development.
Martina Doleshal, Product Manager
Great insight to the process of developing requirements that integrates all departments. Results in a product that development wants to build and customer wants to use.
Nathan Martin, Principle Product Manager, CA Inc.
Well rounded set of course work that helps to bring together many points in a clear, concise manner.
Lea Sawal, Business Analyst, Canada Pension Plan Investment Board
Very concise, practical and also entertaining knowledge to apply to business, even life!
Abe Ortega, VP International Marketing & Sales, Landis+Gyr
A very refreshing, full of great information, seminar.
Milan Vaclavik, Director of Product Management Emerging Products, INTTRA
Wow! Understanding the importance and role of personas was a big eye opener.
Jenifer George, Cyber Portfolio Manager, SAIC
It gave me tools for helping to communicate with executives the importance of product management
Kevin Docherty, Workshare Technology
Very useful – especially in providing advice in prioritizing features and how to roadmap.
Makesh Elson, Product Analyst, Lifetouch
I was worried about my new role but now I'm excited.