Thank you for attending my webinar. I hope you enjoyed the session.

Below you will find the Buyer Persona Worksheet mentioned during the webinar along with a series of related articles and seminars.

You will also find more information and ideas about personas on my blog at www.buyerpersona.com.

Adele Revella

The Take Away

• Buyer Persona Worksheet

Articles on Buyer Personas

• Stop selling and listen!: Insight about buyer personas are your company’s best competitive weapon. By Adele Revella.
• Persona Experts Have Focus, That's All: I once believed that great marketers were gifted with rare creative genius and intelligence. Then I got to know some of these “experts.” By Adele Revella
• Don't Confuse Sales Support with Marketing: A Case for Buyer Persona Profiling: As technology marketers, do you measure time spent on marketing vs. sales support? Marketers are so focused on sales that marketing is an afterthought. This article provides valuable information about identifying and staying focused on buyer persona profiles. By Adele Revella.
• Meet Chris, a Product Marketing Manager Persona: Grokking a buyer isn't just about listening and acting directly on what is heard, this word challenges us to understand so deeply that we can anticipate needs that people cannot even articulate. By Adele Revella
• Customer Focused is not Market-Driven: Marketers need to get the company focused on the market, not a few customers. By Adele Revella
• Buyer and user Personas: How to develop clarity about the ideal buyer and user. By Steve Johnson

The Effective Product Marketing Seminar

Spending all your time on tactical activities? Are your priorities always changing? Know how to measure program ROI? This seminar gives you a repeatable process that companies of all sizes can use to design, execute, and measure high-ROI marketing programs. Check out the Effective Product Marketing Seminar.

Archived Webinars

• Buyer Personas: A Smart Way to Align Sales and Marketing
• Getting Sales to Love Your Marketing Leads
• Got a Great Product? Get Over it!: Effective product marketing is not about the product

Adele Revella brings more than twenty years of high-tech marketing experience to the development and delivery of Pragmatic Marketing's Effective Product Marketing seminar. An accomplished and entertaining speaker acknowledged by audiences throughout Europe, Asia and South Africa for her global perspective, she is as comfortable working with engineers as she is with CEOs and experienced marketers, combining knowledge of diverse technologies with a rich history of product and market successes. Adele writes the Buyer Persona blog at www.buyerpersona.com.