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The Pragmatic Marketer: Volume 1 Issue 1
The journal for technology product management and marketing professionals
In this issue:
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Annual Product
Management Roles & Salary Survey Results
Despite a downturn in the economy, Product Managers continued to enjoy increases in salary and job responsibility in 2002. - Ten
Marketing Challenges that Can Make or Break Your Business
by Steve Unger
Identify and assess your company's current marketing efforts. Rate your company with our survey and target problem areas by understanding challenges, issues and strategies. - Case
Study: Datatel
Datatel Inc. helps colleges wise-up to the increased complexities of the higher education marketplace.
