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In this issue:

• How to Interview Your Customers
  Your personal success depends on talking to your customers. Here are ten points to help you do just that.
• There's a Reason No One is Listening
  You can't reach multiple audiences with a generic message.
• Role of Product Management
  An effective product manager is not just support, they are the critical link to the customer.
• I Am Customer, Hear Me Roar
  A product manager's irreverent look at how technology companies listen to their customers--or fail to.
• Building Tomorrow's Products Requires Listening to the Market
  Becoming a market expert can be the most valuable of all activities you can do as a product manager.
  
• Case Study: RYMA Technology
  Ryma Technology Solutions Inc. helps IT companies to streamline product management complexities of the higher education marketplace.