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In this issue:

• How to Make Less of a Mess in Software Product Management
  Understanding the role of product management in your business can be very confusing. It can also make or break your company.
• Why Are We Winning and Why Are We Losing?
  Exploring how we listen to the market to become experts in what they need (part 2 of 3 part series).
• Change Now, Change Later
  If your naming challenge is simply based on a hit-or-miss process, then you are definitely not going forward.
• Case Study: F5 Networks takes market insights to new heights