The Pragmatic Marketer: Volume 1 Issue 3
The journal for technology product management and marketing professionals
In this issue:
- How to Make Less of a Mess in Software Product
Management
Understanding the role of product management in your business can be very confusing. It can also make or break your company. - Why Are We Winning and Why Are We
Losing?
Exploring how we listen to the market to become experts in what they need (part 2 of 3 part series). - Change Now, Change Later
If your naming challenge is simply based on a hit-or-miss process, then you are definitely not going forward. - The Pragmatic Marketing Framework: Distinctive Competence
- Tools and Tips:
How to conduct a successful webinar - Case Study: F5 Networks takes market insights to new heights


