In this issue:

• Updating the Pragmatic Marketing Framework: Changing the Grid
  Read about  the repackaging of boxes, changing terminology, and moving boxes to more appropriate columns in the Pragmatic Marketing Framework.
  
• Buyer and User Personas
  How to develop clarity about the ideal buyer and user.
  
• Think You Know How to Meet Customer Needs? You May Need to Think Again
  Determine real customer needs that result in a compelling product or service.
  
• Debugging the User Code: The Business Case for User Oriented Product Development
  This two-part series will explore the impact of incorporating users into the product design/development process.
  
• Keeping Close to Customers
  The final part in a three-part series, exploring how we listen to the market to become experts in what they need.
  
• No One to Blame: The Perfect Crime
  Satisfy customer needs with a mindset of being customer-driven.
  
• Case Study: CCC Information Services reorganizes based on the Pragmatic Marketing triad and enables maximum results.