In this issue:

• How to Interview Your Customers
  Your personal success depends on talking to your customers. Here are ten points to help you do just that.
• There's a Reason No One is Listening
  You can't reach multiple audiences with a generic message.
• Role of Product Management
  An effective product manager is not just support, they are the critical link to the customer.
• The Product Management Triad
  Defining product management can be a complicated issue for many companies, the "triad" may be an ideal solution.
• I Am Customer, Hear Me Roar
  A product manager's irreverent look at how technology companies listen to their customers--or fail to.
• Building Tomorrow's Products Requires Listening to the Market
  Becoming a market expert can be the most valuable of all activities you can do as a product manager (part 1 of 3 part series).
  
• Tools and Tips: Dual PowerPoint Displays
  See notes on your laptop display while showing slides on the data projector.
• Case Study: RYMA Technology
  Ryma Technology Solutions Inc. helps IT companies to streamline product management complexities of the higher education marketplace.