In this issue:

• Annual Product Management Roles & Salary Survey 2003
  The results are in and show that salaries are up. Read more about statistics and comments from 2003.
• Monitoring Metrics Puts You In The Drivers Seat
  Learn to focus on key performance indicators to find what is on track and what needs to be changed before it is too late.
• High Impact Product Management:
  Creating and Measuring Product Management Success
  A discussion about how to measure the impact of product management, the need to be proactive, and key elements and considerations for successful product management programs.
• Debugging the User Code: Part II
  Integrating Users into Product Development
  This conclusion of a two-part series explores the impact and process of incorporating users in product design/ development.
• Technical Sales vs. Marketing
  Identify the differentiators between marketing and technical sales to sweeten the message to your customers.

• The Pragmatic Marketing® Framework
  In this issue, we examine the activities that can make or break a product launch: Launch Plan, Market Messages, and Lead Generation.
• Case Study: Kinderstreet--Startup Software Company Learns to Listen, Listens to Learn.