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The Pragmatic Marketer: Volume 2 Issue 1

The marketing journal for technology product managers

Vol 1 Iss 2In this issue:

  • The Pragmatic Marketing® Framework
    In this issue, we examine the activities that can make or break a product launch: Launch Plan, Market Messages, and Lead Generation.
  • Case Study: Kinderstreet--Startup Software Company Learns to Listen, Listens to Learn.
Download complete magazine (.pdf)