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The Pragmatic Marketer: Volume 3 Issue 3

The journal for technology product managers and marketing professionals

PDF DownloadVolume 3 Issue 3


In this issue:

  • End of Life: Retiring a Product
    Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do you know that it's time?
  • A Model for Metrics-Driven Feature Prioritization
    Learn the technique that relies on statistically-valid samples of broad-based customer data to understand customer needs and prioritize product enhancements.
  • Building Demos that Drive Sales
    If you want to drive sales revenue, you need to build a product-centric demo for your sales team to present the product in its very best light. Keep everyone on the same page while effectively showcasing your product to prospects.
  • Ask The Expert
    Are there best practices for business cases? Is there a standard way to develop a business case for my products?
  • Exploiting the Full Potential of After-Sales Market
    Technology product managers often think only in terms of tangible product, missing the incredible opportunity to double or triple revenue with services.