The Pragmatic Marketer: Volume 3 Issue 3
The journal for technology product managers and marketing professionals
In this issue:
- End of Life: Retiring a Product
Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do you know that it's time? - A Model for Metrics-Driven Feature Prioritization
Learn the technique that relies on statistically-valid samples of broad-based customer data to understand customer needs and prioritize product enhancements. - Building Demos that Drive Sales
If you want to drive sales revenue, you need to build a product-centric demo for your sales team to present the product in its very best light. Keep everyone on the same page while effectively showcasing your product to prospects. - Ask The Expert
Are there best practices for business cases? Is there a standard way to develop a business case for my products? - Exploiting the Full Potential of After-Sales Market
Technology product managers often think only in terms of tangible product, missing the incredible opportunity to double or triple revenue with services.
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