In this issue:

• What's New
  Pragmatic Marketing announces launch of Consulting Services Team and New Online Community.
  
• Software Development's Evolution Toward Product Design
  Occasionally, some poor fellow at a dinner party makes the mistake of asking what I do for a living. My initial response is that I help design software for artists.
  

• The Art of Panels
  More than 20,000 people attended Guy Kawasaki's "Startup 2006" panel discussion! Learn what to do when you are moderating or participating in a panel (of any size).
  

• Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers
  An effective online content strategy, artfully executed, drives action. Technology companies that use online content well, have a clearly defined goal; to sell products, generate leads, or get people to join a community.
  

• Ask the Expert
  “I know I need to be listening to the market to make my product decisions but my company doesn’t seem interested in market research. How can I justify spending big bucks for information they don’t seem to value?”

• Are you Decent? The Naked Truth About Product Management Performance
  Product management is typically thankless. A product manager (PM) is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing. Sometimes, others snicker, "what does the PM do anyway?" Remind me again, why we do it?

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