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The Pragmatic Marketer: Volume 5 Issue 2
The journal for technology product management and marketing professionals
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In this issue:
- Software Development's Evolution Toward Product Design
Occasionally, some poor fellow at a dinner party makes the mistake of asking what I do for a living. My initial response is that I help design software for artists.
- The Art of Panels
More than 20,000 people attended Guy Kawasaki's "Startup 2006" panel discussion! Learn what to do when you are moderating or participating in a panel (of any size).
- Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers
An effective online content strategy, artfully executed, drives action. Technology companies that use online content well, have a clearly defined goal; to sell products, generate leads, or get people to join a community.
- Ask the Expert
“I know I need to be listening to the market to make my product decisions but my company doesn’t seem interested in market research. How can I justify spending big bucks for information they don’t seem to value?”
- Are you Decent? The Naked Truth About Product Management Performance
Product management is typically thankless. A product manager (PM) is the first one called when there is a problem. When it is time to recognize team contributions, the PM usually does the recognizing. Sometimes, others snicker, "what does the PM do anyway?" Remind me again, why we do it?
