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What's New

Vol 5 Iss 2

Pragmatic Marketing announces launch of Consulting Services team

A growing demand for faster, market-driven success at technology companies drove the expansion of Pragmatic Marketing’s service offerings. The creation of the Pragmatic Marketing Consulting Services team, led by industry veteran Jim Foxworthy, provides technology companies implementation support and custom services to enhance the training received at our public and on-site seminars.

Many companies request on-going interaction to ensure the Pragmatic Marketing Framework becomes part of their culture. The new Consulting Services team will work directly with these clients to ensure they get the maximum value from the concepts learned in training.

Services for all aspects of the Pragmatic Marketing Framework are available including assessment of the current environment, support for tactical or strategic initiatives, and on-going reinforcement of the fundamental principles of being market-driven.

All Consulting Services team members possess a wide range of experiences. First and foremost, they know the Pragmatic Marketing Framework, intimately. Second, and just as critical, they have multiple experiences using the Framework; whether to drive new products to market or more successfully selling those already built.


Pragmatic Marketing announces new online community for product managers and marketers

In May, Pragmatic Marketing will introduce a major upgrade to its web site. It will contain all of the features you have come to enjoy, like Steve Johnson’s productmarketing.com blog, the entire contents of all The Pragmatic Marketer magazines, the monthly newsletter, reviews of product management and marketing books, links to local Product Management Associations and many articles on timely and useful topics for product managers and marketers.

It will also introduce several new features, the most important of which is your chance to participate in this online community. The blogs and articles will now allow comments and discussion, many times including the author of the article, so you can make your opinion known. And read what others have to say on the subject. With visitors to the site from over 100 countries, there will be a lot of opinions to share. We will also introduce a job board for companies who are looking to hire market-driven product managers and marketers. With nearly 1 million unique visitors per year, this is a great opportunity to look for the perfect candidate.

So, visit www.PragmaticMarketing.com and see how the new site can help you in your goal to create products people want to buy, by speaking directly to your buyers, and ultimately, lead the market-driven culture of your organization.