In this issue:

• The ROI of Being Market-Driven
  Gain strategic visibility for the ROI of being market-driven. Read the Four Rules of ROI Leaders that speak the language of your buyer - the CEO.
• Five Slices of Segmentation
  Segmentation has always been a key part of marketing. Sorting customers into appropriate segments allows business and marketing types to filter ideas, glean intelligence, set prices, and decide what to offer and what to toss.
• Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software
  Enterprise software is only easy to use if the customer and user think it is easy to use. Here are some steps to determine the ease of use for your software.
• Product Management Axioms
  Here is a small set of axioms to guide you in your job, bring focus to tasks at hand, and convey fundamental ideas and principles in discussions.
• Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role
  Part one of this article made the assertion that we, as product marketers, are misunderstood, misguided, and misaligned. As a result, our companies develop great products and services that are either missing their potential or failing altogether. In this article, learn how to create a strategic role for product marketing and get insight for dealing with the inevitable challenges and resistance.

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