In this issue:

• Viral Marketing: Let the world tell your story for free
  For marketers, one of the coolest things about the Web is when an idea takes off, it can propel a brand or company to fame and fortune. For free.

• Avoiding the "Netscape Moment"
  What do you do when your company is facing its “Netscape Moment?” That is, the day Microsoft announces it will enter your market.

• Your Prospects Love White Papers: Are you giving them what they want?
  

Is your business struggling to attract prospects? Are you wondering how can you stand out in a sea of marketing noise? Ultra-short attention spans make it exceptionally difficult for businesses and marketing professionals to gain mindshare. So what can you do to reach out to people in a positive way?

• Seven Ways to Acquire and Retain Customer References
  Satisfied customers willing to serve as references for your new prospects often make the difference between winning and losing the sale. Getting and keeping those references, however, is a challenging and time-consuming job.
• Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements
  Woe to the minor enhancement request that gets tagged as a dreaded Priority 3 or nice-to-have feature during the prioritization phase of a project. All too often, it will get pushed into a future-release black hole—never to be seen again.

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