In this Issue:

• Chasing Outcomes: You Can’t Get There From Here
  In the our last issue, we set the stage for learning how to stay “tuned in” to your market. Here, we provide additional advice for becoming tuned in.

• Three Tips at the Tip of the Iceberg: How to Ensure the Success of Your IT projects
  Do you work in an IT environment that operates in firefighting mode? Is your department considered overhead for the organization? Are you confident that your IT project requirements are “good” or merely “good enough”? In this article, we’ll touch just the tip of the iceberg with three key points to help you ensure the success of your IT projects.

• Practical Rules for Product Management:
  Some Rules Just Aren’t Meant to be Broken (Part 1)
  In addition to teaching the Pragmatic Marketing Framework, the Practical Product Management seminar gives 20 rules for product management success. Maureen Rogers has applied her own interpretations and personal experiences to these rules in this multiple-part series. In this article, she explores rules 1 through 5.

• Maximize Your Word-of-Mouth Marketing: Turning Users into Fans
  It isn’t just about winning customers anymore. You have to build fans to spread the word about your product, create new introductions— and, if all goes well, gain new fans.

• Ask the Expert
  Should the role of Product Marketing Manager report to the Product Management department or the Marketing department? What are the
  advantages/disadvantages of either approach?