In this Issue:

• You Can’t Innovate Like Apple
  When what you teach and develop every day has the title
  “Innovation” attached to it, you reach a point where you tire
  of hearing about Apple. Without question, nearly everyone
  believes the equation Apple = Innovation is a fundamental
  truth. Discover what makes them different.
  

• Practical Rules for Product Management: Some Rules Just Aren’t Meant to be Broken (Part 2)
  A continuation from Volume 6 Issue 3, Maureen Rogers continues her exploration of Pragmatic Marketing’s 20 rules for product management success. In this set of rules (rules 6-10), you’ll see a heavy focus on understanding and articulating your distinctive competencies—and on getting outside your own four walls to determine what your (broad) market truly values.

• Change is Pulling Us into the Cloud
  Product Management must communicate with and understand the development team. In an Agile world, they must maintain a sequentially prioritized requirements list at all times, or be sucked into the Development cloud.

• Maybe Your Opinion IS Relevant
  One of our favorite sayings around Pragmatic Marketing is “Your opinion, although interesting, is irrelevant.” But wait a minute! Maybe it is!

• Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth
  Businesses frequently want an evaluation of their websites — mostly to know how they compare to the competition. Most businesses are disappointed with their website’s ability to convert visitors to loyal customers. In fact, many people say they aren’t really sure what their website does for them.