Digital

PDF

Kindle from Amazon or .prc

Print ($6.50)

In this Issue:

• End Boring Marketing Now
  Creating a World Wide Rave, in which other people help to tell your story, is a way to drive action. You can create the triggers that get millions of people to tell your stories and spread your ideas. But first, you've got to lose control.

• Book Review: World Wide Rave by David Meerman Scott

• How to Turn Sales Engineers into Your Biggest Fans
  Here are some tips not only for a successful. working relationship, but also the fundamental activities that will turn Sales Engineers into the Product Manager's biggest fans.

• Goals, Readiness and Constraints: The Three Dimensions of Product Launch
  Many companies mistakenly believe their product will sell itself and overcome any adversity. This couldn't be farther from the truth. A successful product launch requires skill, experience, market knowledge, and a process.

• I Know Nothing about Product Naming (but that Doesn’t Stop Me from Doing It!)
  As a marketer for a new product, naming is something you may have to do even though you know nothing about it. There isn't a magic formula for creating a good product name, but a well-considered, rational process for picking the least awful name out of all of the possible awful names out there is better than anyone's gut feel - and, frankly, the best you can do.