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In This Issue: 

• The Freemium Business Model and Viral Product Management
  Ever scratch your head and wonder why you  can use your favorite application for free?  How can a business actually make money  (and stay in business) when they  offer their product for free? When  does it make sense for a company to offer a free version of a product  that competes with their  own for-a-fee version of  the same product?
  

• Ask the Expert
  How can we reflect our products’ evolution in their names? Here are some explanations of product naming conventions.
  

• Expand Your Comfort Zone: A Product Management Quiz to Point You in the Right Direction
  This quiz can help you assess your effectiveness in working with Sales, Engineering, and executives. It’s a bit like the Myers-Briggs test, but just for product managers. If you are a product manager torn in many directions, give it a go, and see how your score matches up against the product management archetypes.
  

• Marketing Up (and Down and Across) in a Down Economy
  Does a changing economy really call for a change in how we do business? Well, not exactly. Assuming that  we’re already following best-practice marketing approaches, we’re already part of a lean, ROI-oriented, targeted awareness, and demand-generation marketing machine.