Hiring Managers

One approach to an effective interview is to refer to the Pragmatic Marketing Framework and use it to explain the open position.

Perhaps you used the activities in the Framework to divide work amongst multiple job titles. Using the Framework in an interview, you can identify the activities this candidate will perform, along with any hand-offs to other team members.

Or perhaps the ideal candidate needs to handle all 37 activities on the Framework. In that case, use the Framework to have the candidate talk about the various activities and identify their strengths and weaknesses.

Candidates

It is always a great idea to have the Pragmatic Marketing Framework with you when you interview for a new position. Convey to a hiring manager that you use a structured process for your work, to show both competence and confidence.

If they know the framework, you’ll build instant rapport; if they’ve never seen the framework, then you look even smarter.

The printed Framework is also an excellent tool to illustrate your view of a particular role in a company. For example, if you are interviewing for a position that will require you to be the “messenger of the market,” the Pragmatic Marketing Framework can be used to talk about how you would fulfill that responsibility.

Perhaps you’d point at Market Problems or Win/Loss Analysis and illustrate with a prior set of job experiences how you used data from market interviews to drive product direction.

Summary

Don’t be afraid to use the Pragmatic Marketing Framework during the interview. If the person across the table is also familiar with the model, you immediately have context for the balance of the interview. Maybe they will pull out their copy, and it will work like a secret handshake!