The Pragmatic Marketer Volume 8 Issue 1
The journal for technology product management and marketing professionals
In This Issue:
- Pragmatic Marketing's 2009-2010 Annual Product Management and Marketing Survey
- Re-Inventing Product Management with LOVE
To deal with the changes in how customers interact with companies, a new model for customer relationships is needed. The Lifetime Opportunity Value Equation (LOVE model) gives product managers a relevant and actionable framework for generating valuable interaction with consumers.
-
Five Ways to Torpedo Your Product Management Career
With technology-based solutions it really does “take a village” to raise a successful product. Failing to recognize that can lead to disaster. Read the five common pitfalls (or torpedoes) that can make or break a product manager’s career.



