Get notified when new articles are published

March 2010
[view newsletter]

Why Demo at Trade Shows?
Can you imagine anything more boring than a ten minute screen-by-screen demo by a product manager who knows all the leading, cutting-edge features of some mission-critical, flexible and scalable solution that improves business process using industry-standard technology?

Becoming a Platform
Turning your product into a platform is en vogue. From salesforce.com, to the Apple iTunes App Store, to Valve's Steam, many companies are attempting to open the architecture of their product to the World in the hopes of building the critical mass that becoming a platform provides.

February 2010
[view newsletter]

• For Product Success Some Factors Matter More
  
• What Would You Say to Your Company President if There Was No Fear of Reprisal?
  

January 2010
[view newsletter]

• Product Manager Wanted: HR's Mission Impossible?
  
• Career Management Lessons from Product Management

December 2009
[view newsletter]

• Are Your Demos Getting Shorter? 
  
• The Future of Being Found
  

November 2009
[view newsletter]

• The Product Management Triad
• Before the MRD
  

October 2009
[view newsletter]

• The Cost of Knowing
  
• Real World Twitter Usage for Product Managers

September 2009
[view newsletter]

• On Reqs and Specs
  
• Time Management for Product Managers

August 2009
[view newsletter]

• I'm Agile? I'm Agile. I'm Agile! Becoming an Agile Product Manager
• What We All Really Want is ATTENTION

July 2009
[view newsletter]

• 10 Ways to Identify an Impending Product Launch Disaster
• Building an Online Listening Post For Customers
  

June 2009
[view newsletter]

• ProductCamp Best Practices
• No Time Marketing Truths

May 2009
[view newsletter]

• Enabling Cross-Functional Teams: A Leadership Role for Product Managers

• Using Twitter for Product Management

April 2009
[view newsletter]

• Getting Through to the Corner Office: How to Make Sure Busy Decision Makers Read your White Paper
• The Mythical Product Owner

March 2009
[view newsletter]

• Is Product Management Agile?
• Doing Market Analysis - Easy, Right?
• Use Value Propositions to Validate Your Product
  

February 2009
[view newsletter]

• Gender Bias in the Annual Product Management and Marketing Survey Results
• Analysis of the Annual Survey from an Agile Perspective
• What Would You Say to Your Company President?
  

January 2009
[view newsletter]

• Annual Product Management and Marketing Survey Result
• Let's Not Waste a Good Crisis!
  

December 2008
[view newsletter]

• Listening to the Market in Lean Times
  
• Downsized? Fired? Here are the New Rules of Finding a Job

November 2008
[view newsletter]

• Annual Product Management and Marketing Survey
  
• The Strategic Role of Product Management When Development Goes Agile
  
• You Can't Innovate Like Apple

October 2008
[view newsletter]

• Stunningly Awful Demo
  
• The Genetics of Successful Scrumming
  
• Product Launch Readiness: Planning for Sales Velocity

September 2008
[view newsletter]

• Eight Rules of Successful Win/Loss Analysis
  
• Scrum: The Product Management Challenge
  
• Why API as a Strategy

August 2008
[view newsletter]

• Why Prioritizing Your Agile Backlog for ROI Doesn't Work
  
• Creating a Strategic Product Plan
  
• Why Don't They "Get It" - Are They Stupid Or What?

July 2008
[view newsletter]

• The Tuned In Product Manager
  
• Tuned In Leadership
  
• Don't Just Listen, Grok Your Buyer Personas

June 2008
[view newsletter]

• Chasing Outcomes
  
• Let's Talk About the Backlog...
  
• Develop More and Better Ideas: Your Vivid Mind

May 2008
[view newsletter]

• The Apple iPhone: Successes and Challenges for the Mobile Industry
  
• Lessons from the Eye of the Storm: Agile Product Management in Practice
  
• Six Steps to Successful Case Studies (and Tips on How to Get the Most Out of Them)

April 2008
[view newsletter]

• Why Didn't We Think of That?
  
• Slip Happens!
  
• Idea Generation for Product Managers

March 2008
[view newsletter]

• Tuned In Strategies for 2008
  
• SaaS Product Management
  
• Career Management Lessons from Product Management

February 2008
[view newsletter]

• Evaluating Career Opportunities: It's Not Just About the Numbers
  
• The Politics of Agile
  
• Don't Confuse Sales Support with Marketing

January 2008
[view newsletter]

• More Results from the Product Management and Marketing Survey
  
• Scaling Agile Processes: Five Levels of Planning
  
• Branding is for Cattle

December 2007
[view newsletter]

• Results from the 2007 Product Management and Marketing Survey
  
• Viral Marketing: Let The World Tell Your Story for Free
  
• What To Do When Your Boss Just Doesn't Get It!

November 2007
[view newsletter]

• Does Agile Have To Be Acrimonious?
  
• How Data Can Turn You Into the Big Dog
  
• Six Suggestions for Shaping Your Strategy Program

October 2007
[view newsletter]

• What Do I Do With All These Facts?
  
• Stop Selling and Listen!
  
• Even Steinways Get Out of Tune

September 2007
[view newsletter]

• One Voice of Priority
  
• There's a Reason No One Is Listening
  
• 2 Parts Enlightenment, 1 Part Truth, and a Smidge of Creation

August 2007

[view newsletter]

• Missed Delivery Dates
  
• Sales Leads Are Too Important For Just Sales People

July 2007
[view newsletter]

• End of Life: Retiring a Product
  
• Meet Chris, a Product Marketing Manager Persona

June 2007
[view newsletter]

• The Difference Is Outside
  
• Customer Focused is not Market-Driven

May 2007
[view newsletter]

• Why Demo at Trade Shows?
  
• The New Rules for Reaching the Media (Hint: Broadcast Media Pitches are Spam)

April 2007
[view newsletter]

• Persona Experts Have Focus, That's All
  
• Time for Product Management

March 2007
[view newsletter]

• Where Does Product Management Belong?
  
• Don't Just Listen, Grok Buyer Personas

February 2007
[view newseletter]

• Creating the Right Product Roadmap
  
• Web Content Sells

January 2007
[view newsletter]

• The Gobbledygook Manifesto
  

Newsletters form Prior Years