Pragmatic Marketing Newsletter
A monthly update for technology product managers and marketers
Get notified when new articles are published
August 2010
The Best Creativity Technique Know to Mankind
Want to know a technique for truly breakthrough thinking? Sounds like a cheesy affiliate commercial but there’s no catch here.
Who could have known the Grateful Dead's business and marketing models would be the envy of the culture they fought so hard to change.
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
- For Product Success Some Factors Matter More
- What Would You Say to Your Company President if There Was No Fear of Reprisal?
January 2010
December 2009
[view newsletter]
November 2009
[view newsletter]
October 2009
[view newsletter]
September 2009
[view newsletter]
August 2009
[view newsletter]
- I'm Agile? I'm Agile. I'm Agile! Becoming an Agile Product Manager
- What We All Really Want is ATTENTION
July 2009
[view newsletter]
- 10 Ways to Identify an Impending Product Launch Disaster
- Building an Online Listening Post For Customers
June 2009
[view newsletter]
May 2009
[view newsletter]
April 2009
[view newsletter]
- Getting Through to the Corner Office: How to Make Sure Busy Decision Makers Read your White Paper
- The Mythical Product Owner
March 2009
[view newsletter]
- Is Product Management Agile?
- Doing Market Analysis - Easy, Right?
- Use Value Propositions to Validate Your Product
February 2009
[view newsletter]
- Gender Bias in the Annual Product Management and Marketing Survey Results
- Analysis of the Annual Survey from an Agile Perspective
- What Would You Say to Your Company President?
January 2009
[view newsletter]
December 2008
[view newsletter]
November 2008
[view newsletter]
- Annual Product Management and Marketing Survey
- The Strategic Role of Product Management When Development Goes Agile
- You Can't Innovate Like Apple
October 2008
[view newsletter]
- Stunningly Awful Demo
- The Genetics of Successful Scrumming
- Product Launch Readiness: Planning for Sales Velocity
September 2008
[view newsletter]
- Eight Rules of Successful Win/Loss Analysis
- Scrum: The Product Management Challenge
- Why API as a Strategy
August 2008
[view newsletter]
- Why Prioritizing Your Agile Backlog for ROI Doesn't Work
- Creating a Strategic Product Plan
- Why Don't They "Get It" - Are They Stupid Or What?
July 2008
[view newsletter]
June 2008
[view newsletter]
May 2008
[view newsletter]
- The Apple iPhone: Successes and Challenges for the Mobile Industry
- Lessons from the Eye of the Storm: Agile Product Management in Practice
- Six Steps to Successful Case Studies (and Tips on How to Get the Most Out of Them)
April 2008
[view newsletter]
March 2008
[view newsletter]
- Tuned In Strategies for 2008
- SaaS Product Management
- Career Management Lessons from Product Management
February 2008
[view newsletter]
- Evaluating Career Opportunities: It's Not Just About the Numbers
- The Politics of Agile
- Don't Confuse Sales Support with Marketing
January 2008
[view newsletter]
- More Results from the Product Management and Marketing Survey
- Scaling Agile Processes: Five Levels of Planning
- Branding is for Cattle
December 2007
[view newsletter]
- Results from the 2007 Product Management and Marketing Survey
- Viral Marketing: Let The World Tell Your Story for Free
- What To Do When Your Boss Just Doesn't Get It!
November 2007
[view newsletter]
- Does Agile Have To Be Acrimonious?
- How Data Can Turn You Into the Big Dog
- Six Suggestions for Shaping Your Strategy Program
October 2007
[view newsletter]
September 2007
[view newsletter]
- One Voice of Priority
- There's a Reason No One Is Listening
- 2 Parts Enlightenment, 1 Part Truth, and a Smidge of Creation
August 2007
[view newsletter]
July 2007
[view newsletter]
June 2007
[view newsletter]
May 2007
[view newsletter]
- Why Demo at Trade Shows?
- The New Rules for Reaching the Media (Hint: Broadcast Media Pitches are Spam)
April 2007
[view newsletter]
March 2007
[view newsletter]
February 2007
[view newseletter]
January 2007
[view newsletter]
Newsletters from Prior Years
| 2006 | 2005 |
2004 |
2003 |
2002 |
2001 |


