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Pragmatic Marketing Newsletter
A monthly update for technology product managers and marketers
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January 2012
- Pragmatic Named Word of the Year!
Merriam-Webster Inc. recently announced the Top Ten Words of the Year for 2011.
The number one word: pragmatic. Our response? About time.![Double Bracket: prag·mat·ic [prag-mat-ik]- of or pertaining to a practical point of view or practical considerations](http://c28255.r55.cf1.rackcdn.com/PragmaticDefinition_WBG.jpg)
We named the company Pragmatic Marketing back in 1993 because we wanted it to be clear that what we were offering was different. We don't just teach theory. We offer practical, actionable training that can make an immediate impact on the success of technology companies.
We've used this pragmatic philosophy as a guiding principle in all that we do. We don't just tell you what you should do; we give you a blueprint – the Pragmatic Marketing Framework – for doing it. We don't just hire entertaining speakers; we hire instructors that have real-world experience leading the product and marketing teams of technology companies. We provide you the knowledge and tools to make a real, measurable impact.
And this approach works. Pragmatic Marketing had another record year – over 75,000 people have attended our seminars and over 18,000 have been Pragmatic Marketing Certified. So while we can't take all the credit for Merriam-Webster's announcement, we are proud to have played some role in it and look forward to making an even bigger impact on the industry in 2012.
Craig Stull
Founder of Pragmatic Marketing
- Content Strategy Essentials for Product Launch Success
The buying process has made a major shift: B2B technology buyers are spending more time online researching solutions before they contact your sales team. But research shows they rarely find the information they want and need. Product marketers who understand this shift and create high-value, buyer-focused content for their next product launch earn buyers' trust and differentiate themselves from the competition.
By Kim Gusta
- COMING SOON...
The Pragmatic Marketing Annual Survey Results
Be on the lookout next month for the results of our 12th Annual Product Management and Marketing Survey. More than 1800 people completed the survey and the results provide interesting insight into a typical day-in-the-life for those tasked with defining and launching technology products in today's competitive market.
Thanks again to all those that participated!
December 2011
- Sales Methodologies and Pragmatic Marketing -- An Interview with Adam Shapiro
- The Role of Sales Engineer in Technical Sales
November 2011
- Writing the Market Requirements Document
- Ten Marketing Challenges that Can Make or Break Your Business
- Course Spotlight "Effective Product Marketing™"
September 2011
August 2011
June 2011
March 2011
February 2011
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
- For Product Success Some Factors Matter More
- What Would You Say to Your Company President if There Was No Fear of Reprisal?
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
- I'm Agile? I'm Agile. I'm Agile! Becoming an Agile Product Manager
- What We All Really Want is ATTENTION
July 2009
- 10 Ways to Identify an Impending Product Launch Disaster
- Building an Online Listening Post For Customers
June 2009
May 2009
April 2009
- Getting Through to the Corner Office: How to Make Sure Busy Decision Makers Read your White Paper
- The Mythical Product Owner
March 2009
- Is Product Management Agile?
- Doing Market Analysis - Easy, Right?
- Use Value Propositions to Validate Your Product
February 2009
- Gender Bias in the Annual Product Management and Marketing Survey Results
- Analysis of the Annual Survey from an Agile Perspective
- What Would You Say to Your Company President?
January 2009
December 2008
November 2008
- Annual Product Management and Marketing Survey
- The Strategic Role of Product Management When Development Goes Agile
- You Can't Innovate Like Apple
October 2008
- Stunningly Awful Demo
- The Genetics of Successful Scrumming
- Product Launch Readiness: Planning for Sales Velocity
September 2008
- Eight Rules of Successful Win/Loss Analysis
- Scrum: The Product Management Challenge
- Why API as a Strategy
August 2008
- Why Prioritizing Your Agile Backlog for ROI Doesn't Work
- Creating a Strategic Product Plan
- Why Don't They "Get It" - Are They Stupid Or What?
July 2008
June 2008
May 2008
- The Apple iPhone: Successes and Challenges for the Mobile Industry
- Lessons from the Eye of the Storm: Agile Product Management in Practice
- Six Steps to Successful Case Studies (and Tips on How to Get the Most Out of Them)
April 2008
March 2008
- Tuned In Strategies for 2008
- SaaS Product Management
- Career Management Lessons from Product Management
February 2008
- Evaluating Career Opportunities: It's Not Just About the Numbers
- The Politics of Agile
- Don't Confuse Sales Support with Marketing
January 2008
- More Results from the Product Management and Marketing Survey
- Scaling Agile Processes: Five Levels of Planning
- Branding is for Cattle
December 2007
- Results from the 2007 Product Management and Marketing Survey
- Viral Marketing: Let The World Tell Your Story for Free
- What To Do When Your Boss Just Doesn't Get It!
November 2007
- Does Agile Have To Be Acrimonious?
- How Data Can Turn You Into the Big Dog
- Six Suggestions for Shaping Your Strategy Program
October 2007
September 2007
- One Voice of Priority
- There's a Reason No One Is Listening
- 2 Parts Enlightenment, 1 Part Truth, and a Smidge of Creation
August 2007
July 2007
June 2007
May 2007
- Why Demo at Trade Shows?
- The New Rules for Reaching the Media (Hint: Broadcast Media Pitches are Spam)
April 2007
March 2007
February 2007
January 2007
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