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Creating
the Right
Product
Roadmap
By John
Milburn
In most
companies,
Product
Management
is
responsible
for
building,
maintaining,
and
presenting
the product
roadmap
inside and
outside of
the company.
However, one
of the
biggest
problems is
they build,
and build,
and build,
and finally
re-build
their
roadmaps!
They feel
like they
can’t ever
get them
right, or
that
constant
change in
the plans
keep making
their
roadmaps
obsolete.
And, most
would agree
that it is
very
unnerving to
go back to
customers
time after
time with
the same
basic
roadmap, but
on different
timelines.
How do we
get out of
this
infinite
loop?
Read more...
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Pragmatic
Marketing
Network
Join
alumni,
colleagues
and friends
who have a
shared
interest in
technology
product
management
and
marketing
The
Pragmatic
Marketing
Network
meets in
cities where
we are
presenting
our product
management
and
marketing
seminars. In
many cases,
these events
are held in
conjunction
with the
local
Product
Management
Association.
In addition
to the
networking
opportunity,
these events
include a
discussion,
led by a
Pragmatic
Marketing
instructor,
on topics of
interest to
product
managers and
marketers.
Current
Topic:
Where does
product
management
belong in
the
organization?
Product
Management
is
“messenger
of the
market,”
delivering
market and
product
information
to the
departments
that need
facts to
make
decisions.
That is why
it is not
surprising
that many
product
managers
report
directly to
the CEO,
acting as
his or her
representative
at the
product
level. Yet
many
organizations
subordinate
the job
under
Development,
Marketing or
Sales. Is
this good,
bad or it
just doesn't
matter?
In
conjunction
with the
Triangle
Product
Management
Association,
join us in
Raleigh,
NC on
Monday,
March 12th,
6-8 PM at
the
Raleigh-Durham
Airport
Hilton
RSVP:
Via Evite
In
conjunction
with the
Austin
Product
Management &
Marketing
Forum,
join us in
Austin,
TX on
Tuesday,
April 10th,
6-8 PM at
the Hilton
Garden Inn
(formerly
Capitol
Place Austin
Hotel and
Executive
Meeting
Center)
RSVP:
Via Evite
Join us in
Pittsburgh,
PA on
Monday,
April 23rd,
6-8 PM at
the
Doubletree
Hotel
Pittsburgh
City Center
RSVP:
Via Evite
Coming in
June to
Boston, MA
and Seattle,
WA
Learn
more...
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Upcoming
Seminars
For product
managers and
marketers
Roadmapping
February 13
Vancouver,
BC Canada
February 20
Bedford, MA
March 6
Toronto, ON,
Canada
March 15
Research
Triangle
Park, NC
April 13
Austin, TX
Practical
Product
Management
February 14
- 15 (16)
Vancouver,
BC Canada
February 21
- 22 (23)
Bedford, MA
February 26
- 27 (28)
San
Francisco,
CA
March 7 - 8
(9) Toronto,
ON, Canada
March 12 -
13 (14)
Research
Triangle
Park, NC
March 19 -
20 (21) San
Jose, CA
March 26 -
27 (28)
Bedford, MA
April 2 - 3
(4) San
Francisco,
CA
April 10 -
11 (12)
Austin, TX
April 16 -
17 (18)
Atlanta, GA
April 23 -
24 (25)
Pittsburgh,
PA
April 23 -
24 (25) San
Francisco,
CA
April 30 - 1
(2) Boston,
MA
April 30 - 1
(2)
Minneapolis,
MN
Requirements
That Work
February 16
Vancouver,
BC Canada
February 23
Bedford, MA
February 28
San
Francisco,
CA
March 9
Toronto, ON,
Canada
March 14
Research
Triangle
Park, NC
March 21 San
Jose, CA
March 28
Bedford, MA
April 4 San
Francisco,
CA
April 12
Austin, TX
April 18
Atlanta, GA
April 25
Pittsburgh,
PA
April 25 San
Francisco,
CA
Effective
Product
Marketing
February 20
- 21
Toronto, ON,
Canada
March 28 -
29
Cambridge,
MA
April 4 - 5
San
Francisco,
CA
View the
complete
seminar
schedule...
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