Persona Experts Have Focus, That's All
 By Adele Revella

I once believed that great marketers were gifted with rare creative genius and intelligence. Then I got to know some of these "experts." True, they are smart enough, but I meet a lot of equally talented people who are on a path that will never gain much recognition for them, their products or their companies.

Read more... 

 Time for Product Management
 By Steve Johnson

Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some time to do product management?

Read more... 

 Pragmatic Marketing Network
 Join alumni, colleagues and friends who have a shared interest in technology product management and marketing


The Pragmatic Marketing Network meets in cities where we are presenting our product management and marketing seminars. In many cases, these events are held in conjunction with the local Product Management Association. In addition to the networking opportunity, these events include a discussion, led by a Pragmatic Marketing instructor, on topics of interest to product managers and marketers.

Current Topic: Where does product management belong in the organization?

Product Management is �messenger of the market,� delivering market and product information to the departments that need facts to make decisions. That is why it is not surprising that many product managers report directly to the CEO, acting as his or her representative at the product level. Yet many organizations subordinate the job under Development, Marketing or Sales. Is this good, bad or it just doesn't matter?

In conjunction with the Austin Product Management & Marketing Forum, join us in Austin, TX on Tuesday, April 10th, 6-8 PM at the Hilton Garden Inn (formerly Capitol Place Austin Hotel and Executive Meeting Center)
RSVP: Via Evite

Join us in Pittsburgh, PA on Monday, April 23rd, 6-8 PM at the Doubletree Hotel Pittsburgh City Center
RSVP: Via Evite

Join us in San Francisco, CA on Monday, April 23rd, 6-8 PM at the San Francisco Airport Marriott
RSVP: Via Evite


Next Topic: Start with the ending

So you attended Practical Product Management and got all fired up! You came back to the office ready to be market-driven. You anxiously awaited the looks of joy and amazement at your newly found skills as a product manager. And then reality hit you... hard! Development couldn't care less! They're not listening!! How could this be? You missed a step; you skipped the part where you earned credibility. Sound familiar? What works and what doesn't when your role changes from tactical to strategic.

Coming in June to Boston, San Jose, and Seattle

Learn more... 

 The Pragmatic Marketer: Volume 5 Issue 2
 In the next issue


Software Development's Evolution Towards Product Design

The Art of Panels

Online Thought Leadership

Are You Decent?

View the complete magazine archive... 

 Webinars for Product Managers and Marketers
 Learn more about product management and marketing

We are pleased to co-sponsor an ongoing series of webinars with Ryma Technology Solutions, the maker of FeaturePlan, on a range of topics of interest to Product Managers and Marketers. Upcoming events include the following Pragmatic Marketing instructor session:

April 19 Where does Product Management belong in the organization? with Rich Nutinsky.

View archived webinars from Pragmatic Marketing... 

 Upcoming Seminars
 For product managers and marketers

Pragmatic Roadmapping
April 13 Austin, TX
June 7 San Jose, CA
June 7 Bedford, MA

Practical Product Management
April 10 - 11 (12) Austin, TX
April 16 - 17 (18) Atlanta, GA
April 23 - 24 (25) Pittsburgh, PA
April 23 - 24 (25) San Francisco, CA
April 30 - 1 (2) Boston, MA
April 30 - 1 (2) Minneapolis, MN
May 1 - 2 (3) Toronto, ON Canada
May 7 - 8 (9) Orlando, FL
May 15 - 16 (17) San Francisco, CA
May 30 - 31 (1) Montreal, QC Canada
June 4 - 5 (6) San Jose, CA
June 4 - 5 (6) Bedford, MA
June 11 - 12 (13) Philadelphia, PA
June 19 - 20 (21) Seattle, WA
June 19 - 20 (21) Reston, VA
June 25 - 26 (27) San Francisco

Requirements That Work
April 12 Austin, TX
April 18 Atlanta, GA
April 25 Pittsburgh, PA
April 25 San Francisco, CA
May 2 Boston, MA
May 2 Minneapolis, MN
May 3 Toronto, ON Canada
May 9 Orlando, FL
May 17 San Francisco, CA
June 1 Montreal, QC Canada
June 6 San Jose, CA
June 6 Bedford, MA
June 13 Philadelphia, PA
June 21 Seattle, WA
June 21 Reston, VA
June 27 San Francisco

Effective Product Marketing
May 9 - 10 Boston, MA
June 6 - 7 San Francisco, CA
July 26 - 27 Boston, MA

View the complete seminar schedule...