July 2007

Webinars for Product Managers and Marketers
Learn more about product management and marketing

Upcoming webinars from Pragmatic Marketing Instructors

Aug 17 XPM: Extreme Product Management with Steve Johnson

Is your development organization moving to an agile or iterative form of developing products? Are Requirements Documents declared "old-fashioned"? In today's fast-paced technical environment, it is even more crucial to define which market segments to target, identifying what problems are worth solving, and bringing the resulting products and services to market.

Aug 24 Start with the Ending: When the role of product management changes from tactical to strategic with John Milburn

So you attended product management training and got all fired up! You came back to the office ready to be market-driven. You anxiously awaited the look of joy and amazement at your newly found skills as a product manager. And then reality hit you... hard! Development couldn't care less! They're not listening!! How could this be? You missed a step; you skipped the part where you earned credibility. Sound familiar? Learn what works and what doesn't when your role changes from tactical to strategic?

Aug 31 New Rules of Marketing: Strategies and tactics for reaching your buyers directly with David Meerman Scott

Now that the Internet has made it easier than ever for marketers at technology companies to directly communicate with potential customers and target audiences, it's imperative that they dramatically alter their marketing strategy to maximize the effectiveness of the direct customer-communication channel. On the web, the old rules don't apply.

Sep 7 Effective Product Managers Know Their Market with Barbara Nelson

Product managers need to intimately understand their markets in order to be effective. They must know the customer better than they know themselves. Yet meetings and administrivia fill their schedules. What's needed is a challenge for product managers to visit customers with specific tasks and tips to get started.

Sep 14 Got a Great Product? Get Over It!: Effective product marketing is not about the product with Adele Revella

Four trends are converging to change the way technology companies market their products, driving the need for new skills and processes; products and markets are maturing, buying criteria and personas are changing, the buying process is changing, salespeople are dealing with change to. Learn how product management and marketing roles are evolving to drive more profitable, successful products and services.

Do you have a great webinar topic to present? If you have something to say to Pragmatic Marketing's audience, please contact us with your topic.

View complete webinar schedule...