Missed Delivery Dates - The Trust Factor
 By Stacey Weber

You just missed your target release date and the vice president of sales is on the phone with your boss right now, expressing his displeasure at your tardy delivery. To make matters worse, your development team is subtly refusing to provide an updated delivery target by saying "things are just too mushy yet to give a date." But, the product was due for general release yesterday! How can it possibly be that mushy?

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 Sales Leads Are Too Important For Just Sales People
 By David Meerman Scott

Every salesperson loves leads. And marketing people spend lots of effort providing them. But too often, there's an artificial demarcation between the role of sales and that of marketing. This is especially true in B2B marketing where sales leads often go into a sales bucket never to be marketed to again (what a loss).

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 New Seminar from Pragmatic Marketing
 Harness the power of online marketing

In the New Rules of Marketing seminar, learn why marketing on the web is different and how you can use the power of blogs, online thought-leadership, viral marketing, podcasts, webcasts and search engine marketing to get noticed in a crowded marketplace.

Based on the best-selling book by David Meerman Scott, this one-day seminar is designed for product managers, product marketing managers, marketing communications and senior-level marketing executives. Learn strategies to reach buyers directly and how to identify the programs that have the best potential for success.

Dates and locations now available

Learn more about this new seminar... 

 The Pragmatic Marketer: Volume 5 Issue 4
 In the upcoming issue

Stop Perfuming the Pig: Why "real" marketing is done before the product is created

The Online Media Room: A terrific place to market to buyers

The Power of the Persona

Customer Affinity: How to get it, what to do with it

View the current issue... 

 Online Community Highlights
 What's happening at PragmaticMarketing.com

Open product management jobs with:
BIAMP Systems, Blackbaud, Dex Media, Environmental Support Solutions, Fabtrol Systems, Forrester Research, Gerber Technology, Initiate Systems, mBlox, Medallia, Online Resources, SAS Institute, Wolters Kluwer, United Online and Yahoo!

Open marketing jobs with:
Cambridge Interactive, ESRI, i2, ManageIQ, Metastorm, Peopleclick, Quadrant Software, Tele Atlas, Vivismo and Yahoo!

See all open positions.

New Facebook Group
For those of you using Facebook, Rick Watson has created a Pragmatic Marketing Group.

Do you have a great webinar topic to present?
Our webinar series for product managers and marketers begins next week and you can participate in future webinars.

In addition to the presentations below, we are looking for others to present on topics of relevance to market-driven leaders, product managers and marketers. If you have something to say to Pragmatic Marketing's community, please contact us with your topic.

Do you have a great product management or marketing story to tell?
If you have a great case study, a success story (or failures that you learned from), strategies for overcoming obstacles in creating the perfect product for your market or tips & tricks that work for you, we want to hear from you.

Submit a topic... 

 Webinars for Product Managers and Marketers
 Upcoming events at PragamticMarketing.com

Aug 17 XPM: Extreme Product Management with Steve Johnson

Aug 24 Start with the Ending: When the role of product management changes from tactical to strategic with John Milburn

Aug 31 New Rules of Marketing: Strategies and tactics for reaching your buyers directly with David Meerman Scott

Sep 7 Effective Product Managers Know Their Market with Barbara Nelson

Sep 14 Got a Great Product? Get Over It!: Effective product marketing is not about the product with Adele Revella

Sep 28 Market-Driven Goal Setting: Using market-driven techniques to align your own quarterly and annual goals with the market with Stacey Weber

Oct 5 Building Effective Product Roadmaps with Rich Nutinsky

Do you have a great webinar topic to present? Please contact us with your topic.

View complete webinar schedule... 

 Upcoming Seminars
 For product managers and marketers

New Rules of Marketing [NEW]
Sep 18 Boston, MA
Oct 12 San Francisco, CA
Oct 26 Reston, VA
Nov 9 Boston, MA
Nov 30 Atlanta, GA

Pragmatic Roadmapping
Aug 30 San Francisco, CA
Sep 20 Boston, MA
Sep 27 Reston, VA
Nov 1 San Francisco, CA
Nov 2 Toronto, ON, Canada

Practical Product Management
Aug 20 - 21 (22) Princeton, NJ
Aug 20 - 21 (22) Denver, CO
Aug 20 - 21 (22) Bedford, MA
Aug 27 - 28 (29) San Francisco, CA
Sep 10 - 11 (12) Dallas, TX
Sep 17 - 18 (19) Boston, MA
Sep 17 - 18 (19) Minneapolis, MN
Sep 17 - 18 (19) San Francisco, CA
Sep 24 - 25 (26) Toronoto, ON, Canada
Sep 24 - 25 (26) Reston, VA
Oct 1 - 2 (3) Atlanta, GA
Oct 9 - 10 (11) San Francisco, CA
Oct 15 - 16 (17) Philadelphia, PA
Oct 15 - 16 (17) Bedford, MA
Oct 22 - 23 (24) Scottsdale, AZ
Oct 22 - 23 (24) Oak Brook, IL
Oct 29- 30 (31) San Francisco, CA
Oct 30 - 31 (1) Toronto, ON, Canada

Requirements That Work
Aug 22 Princeton, NJ
Aug 22 Denver, CO
Aug 22 Bedford, MA
Aug 29 San Francisco, CA
Sep 12 Dallas, TX
Sep 19 Boston, MA
Sep 19 Minneapolis, MN
Sep 19 San Francisco, CA
Sep 26 Toronoto, ON Canada
Sep 26 Reston, VA
Oct 3 Atlanta, GA
Oct 11 San Francisco, CA
Oct 17 Philadelphia, PA
Oct 17 Bedford, MA
Oct 24 Scottsdale, AZ
Oct 24 Oak Brook, IL
Oct 31 San Francisco, CA
Nov 1 Toronto, ON, Canada

Effective Product Marketing
Sep 19 - 20 Boston, MA
Sep 26 - 27 Vancouver, BC, Canada
Oct 10 - 11 San Francisco, CA
Oct 18 - 19 Austin, TX
Oct 24 - 25 Reston, VA
Nov 7 - 8 Boston, MA
Nov 28 - 29 Atlanta, GA

View the complete seminar schedule... 

 Pragmatic Marketing Consulting Services
 Optimize your implementation of the Pragmatic Marketing Framework

If you are looking to accelerate deployment of the Pragmatic Marketing Framework, our team of industry experts is available to assist.

Conduct a Market-Focused Alignment to compare your organization's current state with best practice. Following the establishment of a baseline, we help you develop a prioritized roadmap for closing the gaps.

Use a Product Plan Accelerator to create a business case and market requirements documents grounded in the voice of your prospective buyers.

Ensure the most success from your product launch with a Go-to-Market Accelerator which can identify patterns of previous success and failure. Use this information to develop tools and programs to maximize your sales.

Focus on a specific task in the Pragmatic Marketing Framework with a Quarterly Optimizer to keep the momentum you experienced following training.  

Learn more... 

In Santa Clara, CA on Oct 2-3 get a 5% Pragmatic Marketing discount when you use the code PMA.

Learn more...

In San Jose, CA on Oct 29-30 get a $100 Pragmatic Marketing discount when you use the code PRAGMATIC.

 

Learn more...

In Santa Clara, CA on Oct 3-4, use the code PRAGMASAVE50 to receive a $50 Pragmatic Marketing discount off the registration fee.

Learn more...