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Pragmatic Marketing is writing a book!

Tentatively titled: Tuned In: Discover real and deep connections to what your market values most, the book will detail what we believe are the secrets to creating products, ideas or services that resonate in the marketplace. Tuned In will be published by John Wiley & Sons and released in mid-2008.

The book is based on more than 10 years of collected research and market information on how to develop strategies that lead markets, how to create products that people want to buy and how to create communication programs that buyers believe. These ideas tie directly to the underlying concepts in the Pragmatic Marketing Framework as they apply to executives (and their desire to create winning outcomes), managers (and their desire to implement standard processes) and executors (and their desire to improve productivity).

In conjunction with the book, we have started writing the Tuned In blog at www.tunedinblog.com, where we would appreciate your comments as we test some of the concepts and further refine our material. We also have an upcoming webinar on December 7th about some of the Tuned In concepts.

We believe there is an interesting story to tell here and welcome everyone's participation in bringing it to life in a way that resonates.

What Do I Do With All These Facts?  By Stacey Weber You understand that Nothing Important Happens In The Office. For the past six months, you've been vigilant about finding time and the funding to get out. The good news is the answers are there. The bad news? Somehow, you need to figure out how to divine the truth from the avalanche of market evidence you're surrounded with. Read more...

Stop Selling and Listen!  By Adele Revella "We've been focusing on selling and just shooting ourselves in the foot." That's an exact quote from my phone meeting with Dave this morning. He and I have been working on a project to identify the most receptive market segments and buyer personas for his product... Read more...

Even Steinways Get Out of Tune  By Nilofer Merchant Like the best Steinway can get out of tune, we humans can get slightly off kilter in small ways. The many decisions that lead to "right or wrong" are often more like shades of grey or unclear forks in the road. Ethics are fundamentally about a set of gradual and subtle decisions that lead to a larger impact. Read more...

Latest Seminar from Pragmatic Marketing  Harness the power of online marketing In the New Rules of Marketing seminar, learn why marketing on the web is different and how you can use the power of blogs, online thought-leadership, viral marketing, podcasts, webcasts and search engine marketing to get noticed in a crowded marketplace. Read a review from a recent attendee Based on the best-selling book by David Meerman Scott, this one-day seminar is designed for product managers, product marketing managers, marketing communications and senior-level marketing executives. Learn strategies to reach buyers directly and how to identify the programs that have the best potential for success. View upcoming dates and locations Learn more about this new seminar...

The Pragmatic Marketer: Volume 5 Issue 5  In the upcoming issue Viral Marketing: Let the world tell your story for free Avoiding the "Netscape Moment" Your Prospects Love White Papers: Are you giving them what they want? Seven Ways to Acquire and Retain Customer References Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements Subscribe to the magazine View the current issue...

Community Highlights  What's happening at PragmaticMarketing.com Our second BlogFest is in progress discussing "whether domain expertise is required of a product manager?" Several leading bloggers have written on the topic and you can join in with comments or your own blog post. The next Pragmatic Marketing Network event will be in Scottsdale, AZ on October 22nd to discuss "Start with the ending. When the role of product management changes from tactical to strategic". We hope you can join us. Don't forget to check out the Job Board where more than 50 open product management and marketing postions at many of today's leading companies are listed. Do you have a great product management or marketing story to tell? If you have a great case study, a success story (or failures that you learned from), strategies for overcoming obstacles in creating the perfect product for your market or any tips & tricks you would like to share, we want to hear from you. Visit the online community...

Upcoming Webinars  For product managers and marketers Oct 19 Measure What Matters: Evaluating the effectiveness of product management with Mike Smart Nov 2 Create White Papers That Lead Prospects to Your Business with Michael Stelzner Nov 16 Connecting Through Content: Finding the right strategy to drive results with Jeff Ramminger Dec 7 Tuned In to your 2008 Strategy with Phil Myers Do you have a great webinar topic to present? Please contact us with your ideas. View complete webinar schedule...

Upcoming Seminars  For product managers and marketers bold = new city for this seminar New Rules of Marketing [NEW SEMINAR] Oct 26 Reston, VA Nov 9 Boston, MA Nov 30 Atlanta, GA Dec 10 San Francisco, CA Pragmatic Roadmapping Nov 1 San Francisco, CA Nov 2 Toronto, ON, Canada Dec 6 San Francisco, CA Dec 13 Bedford, MA Practical Product Management Oct 15 - 16 (17) Philadelphia, PA Oct 15 - 16 (17) Bedford, MA Oct 22 - 23 (24) Scottsdale, AZ Oct 22 - 23 (24) Oak Brook, IL Oct 29 - 30 (31) San Francisco, CA Oct 30 - 31 (1) Toronto, ON, Canada Nov 7 - 8 (9) Seattle, WA Nov 14 - 15 (16) Bedford, MA Nov 14 - 15 (16) Flushing, NY Nov 14 - 15 (16) San Francisco, CA Nov 28 - 29 (30) Costa Mesa, CA Dec 3 - 4 (5) San Francisco, CA Dec 3 - 4 (5) Research Triangle Park, NC Dec 10 - 11 (12) Bedford, MA Dec 17 - 18 (19) Toronto, ON Canada Dec 17 - 18 (19) Santa Clara, CA Requirements That Work Oct 17 Philadelphia, PA Oct 17 Bedford, MA Oct 24 Scottsdale, AZ Oct 24 Oak Brook, IL Oct 31 San Francisco, CA Nov 1 Toronto, ON, Canada Nov 9 Seattle, WA Nov 16 Bedford, MA Nov 16 Flushing, NY Nov 16 San Francisco, CA Nov 30 Costa Mesa, CA Dec 5 San Francisco, CA Dec 5 Research Triangle Park, NC Dec 12 Bedford, MA Dec 19 Toronto, ON Canada Dec 19 Santa Clara, CA Effective Product Marketing Oct 18 - 19 Austin, TX Oct 24 - 25 Reston, VA Nov 7 - 8 Boston, MA Nov 28 - 29 Atlanta, GA Dec 11 - 12 San Francisco, CA Q1, 2008 schedule is now available View the complete seminar schedule...

Pragmatic Marketing Consulting Services  Optimize your implementation of the Pragmatic Marketing Framework If you are looking to accelerate deployment of the Pragmatic Marketing Framework, our team of industry experts is available to assist. Starting with a review of what it means to be truly market-driven and how your current organization is aligned to meet that goal, we can suggest a course of action to achieve success including: Alignment with your market by identifying gaps between your current organizational state and best practice.   Acceleration of your product plan by uncovering market problems which can be used to develop the business case for new product development.   Optimization of your go-to-market programs by analyzing your existing solutions to current market problems, and using this knowledge to drive marketing programs and sales effectiveness.   Reinforcement of market-driven principles by delivering a series of tactical sessions focused on specific tasks from the Pragmatic Marketing Framework. Learn more...

In San Jose, CA on Oct 29-30 get a $100 Pragmatic Marketing discount when you use the code PRAGMATIC.   Learn more...