Pragmatic Marketing
November 2007 
 Pragmatic Marketing Update
 A newsletter for technology product managers and marketers
In This Issue
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Publications

 
Speaking Events

 
Pragmatic Marketing is Writing a Book

 


 
Hello Graham,

Annual Product Management and Marketing Benchmark Survey

Now in its 8th year, Pragmatic Marketing conducts this annual survey of product management and marketing professionals to understand the role they play in today's companies.

What does a "day-in-the-life" look like? How are product managers and marketers compensated? What activities take up the majority of a typical week?

Take the survey!

 Does Agile Have To Be Acrimonious?
 By Stacey Weber

Last week, my flight was delayed and just by chance, I ended up chatting with an engineer. He asked what I do for a living, and I explained how Pragmatic helps train Product Management and Product Marketing professionals. From his comment ("you mean they're trainable?"), I could tell he was more than a little frustrated with his Product Management staff. Now, I've always been one who can't resist beating the buzzing hive... so I dove right in, and asked about his situation.

Read more... 


 
 How Data Can Turn You Into the Big Dog
 By Kristin Zhivago

The problem with marketing and sales is that they are the functions inside companies most likely to be driven more by emotions and anecdotal "evidence" than they are by facts. The result is never as profitable as it could be.

Read more... 


 
 Six Suggestions for Shaping Your Strategy Program
 By Art Petty

The benefits of a rigorous strategy program to an organization are like the benefits of a good exercise program to your body. You might sweat and groan a bit, but if you stick with it, your health and vitality improve tremendously. Unfortunately, like fitness initiatives in January, most organizations have good intentions about strategy, but as soon as the budgeting is done, the interest fades.

Read more... 


 
 Latest Seminar from Pragmatic Marketing
 Harness the power of online marketing

New Rules of Marketing Seminar In the New Rules of Marketing seminar, learn why marketing on the web is different and how you can use the power of blogs, online thought-leadership, viral marketing, podcasts, webcasts and search engine marketing to get noticed in a crowded marketplace.

Read a review from a recent attendee

Based on the best-selling book by David Meerman Scott, this one-day seminar is designed for product managers, product marketing managers, marketing communications and senior-level marketing executives. Learn strategies to reach buyers directly and how to identify the programs that have the best potential for success.

View upcoming dates and locations

Learn more about this new seminar... 


 
 The Pragmatic Marketer: Vol.5 Issue 5
 In the current issue

Pragmatic Marketer Magazine
Viral Marketing: Let the world tell your story for free

Avoiding the "Netscape Moment"

Your Prospects Love White Papers: Are you giving them what they want?

Seven Ways to Acquire and Retain Customer References

Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements

Subscribe to the magazine

View the current issue... 


 
 Community Highlights
 What's happening at PragmaticMarketing.com

Be sure to check out the Job Board with more than 50 open product management and marketing postions at some of today's leading companies.

Do you have a great product management or marketing story to tell?

If you have a great case study, a success story (or failures that you learned from), strategies for overcoming obstacles in creating the perfect product for your market or any tips & tricks you would like to share, we want to hear from you.

Visit the online community... 


 
 Upcoming Webinars
 For product managers and marketers

Nov 16 Connecting Through Content: Finding the right strategy to drive results with Jeff Ramminger

Dec 7 Tuned In to your 2008 Strategy with Phil Myers

Dec 14 Leading Teams to do Great Things: How to succeed when you have all the responsibility and no authority! with Anne Pauker Kreitzberg

Do you have a great webinar topic to present? Please contact us with your ideas.

View complete webinar schedule... 


 
 Upcoming Seminars
 For product managers and marketers

bold = new city for this seminar

New Rules of Marketing [NEW SEMINAR]
Nov 30 Atlanta, GA
Dec 10 San Francisco, CA
Jan 10 Bedford, MA

Pragmatic Roadmapping
Dec 6 San Francisco, CA
Dec 13 Bedford, MA

Practical Product Management
Nov 14 - 15 (16) Bedford, MA
Nov 14 - 15 (16) Flushing, NY
Nov 14 - 15 (16) San Francisco, CA
Nov 28 - 29 (30) Costa Mesa, CA
Dec 3 - 4 (5) San Francisco, CA
Dec 3 - 4 (5) Research Triangle Park, NC
Dec 10 - 11 (12) Bedford, MA
Dec 17 - 18 (19) Toronto, ON Canada
Dec 17 - 18 (19) Santa Clara, CA
Jan 14 - 15 (16) Bedford, MA
Jan 22 - 23 (24) Austin, TX
Jan 28 - 29 (30) Durham, NC
Jan 28 - 29 (30) San Francisco, CA

Requirements That Work
Nov 16 Bedford, MA
Nov 16 Flushing, NY
Nov 16 San Francisco, CA
Nov 30 Costa Mesa, CA
Dec 5 San Francisco, CA
Dec 5 Research Triangle Park, NC
Dec 12 Bedford, MA
Dec 19 Toronto, ON Canada
Dec 19 Santa Clara, CA
Jan 16 San Francisco, CA
Jan 16 Bedford, MA
Jan 24 Austin, TX
Jan 30 San Francisco, CA
Jan 30 Durham, NC

Effective Product Marketing
Nov 28 - 29 Atlanta, GA
Dec 11 - 12 San Francisco, CA
Jan 8 - 9 Bedford, MA
Jan 29 - 30 San Francisco, CA

Q1, 2008 schedule is now available

View the complete seminar schedule... 


 
 Pragmatic Marketing Consulting Services
 Optimize your implementation of the Pragmatic Marketing Framework

If you are looking to accelerate deployment of the Pragmatic Marketing Framework, our team of industry experts is available to assist.

Starting with a review of what it means to be truly market-driven and how your current organization is aligned to meet that goal, we can suggest a course of action to achieve success including:

Learn more... 

 
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