Results from the 2007 Product Management and Marketing Survey
 By Steve Johnson

The average Product Manager is 37 years old and responsible for 3 products. 28% are female, 72% are male, with 93% completing college and 41% completing a masters program. For the first time, average annual salary is over $100,000.

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 Viral Marketing: Let The World Tell Your Story for Free
 By David Meerman Scott

For marketers, one of the coolest things about the web is that when an idea takes off, it can propel a brand or company to fame and fortune. For free. Whatever you call it-viral, buzz, word-of-mouse, or word-of-blog marketing-having other people tell your story drives action.

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 What To Do When Your Boss Just Doesn't Get It!
 By Anne Pauker Kreitzberg

What's it like to work for a boss who resists new ideas and new ways of doing things? Well, for starters, it can be pretty demoralizing and frustrating. Especially when you know it's the right thing to do but you just can't budge him or her.

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 Latest Seminar from Pragmatic Marketing
 Harness the power of online marketing

In the New Rules of Marketing seminar, learn why marketing on the web is different and how you can use the power of blogs, online thought-leadership, viral marketing, podcasts, webcasts and search engine marketing to get noticed in a crowded marketplace.

Read a review from a recent attendee

Based on the best-selling book by David Meerman Scott, this one-day seminar is designed for product managers, product marketing managers, marketing communications and senior-level marketing executives. Learn strategies to reach buyers directly and how to identify the programs that have the best potential for success.

View upcoming dates and locations

Learn more about this new seminar... 

 The Pragmatic Marketer: Vol.6 Issue 1
 In the next issue


2007 Annual Product Management and Marketing Survey Results

Lead on Purpose: How Product Managers Lead Teams To Success

Patents and the Product Manager

Agile Market Requirements

Problem Solving: It's All About Smarter Questions

Subscribe to the magazine

View the current issue... 

 Community Highlights
 What's happening at PragmaticMarketing.com

Steve Johnson wins Software Idol!

Thanks to everyone who voted for Steve's entry back in July. His presentation on how software is run as the hobby of the developers won the competition last month at the Business of Software event in Santa Clara, CA.

Watch the winning presentation

Be sure to check out the Job Board with open product management and marketing postions at some of today's leading companies.

Do you have a great product management or marketing story to tell?

If you have a great case study, a success story (or failures that you learned from), strategies for overcoming obstacles in creating the perfect product for your market or any tips & tricks you would like to share, we want to hear from you.

Visit the online community... 

 Upcoming Webinars
 For product managers and marketers

Dec 14 Leading Teams to do Great Things: How to succeed when you have all the responsibility and no authority! with Anne Pauker Kreitzberg

Jan 18 Technology Assessment: Foundation for product strategy with John Milburn

Jan 25 Using Scrum for Effective Product Management with Sinan Si Alhir

Feb 1 Create and Deliver Surprisingly Compelling Software Demonstrations with Peter Cohan

Do you have a great webinar topic to present? Please contact us with your ideas.

View complete webinar schedule... 

 Upcoming Seminars
 For product managers and marketers

bold = new city for this seminar

New Rules of Marketing [NEW SEMINAR]
Jan 10 Bedford, MA
Feb 14 Durham, NC
Mar 20 San Francisco, CA

Practical Product Management
Jan 14 - 15 (16) Bedford, MA
Jan 22 - 23 (24) Austin, TX
Jan 28 - 29 (30) Durham, NC
Jan 28 - 29 (30) San Francisco, CA
Feb 5 - 6 (7) Seattle, WA
Feb 5 - 6 (7) Tampa, FL
Feb 11 - 12 (13) San Francisco, CA
Feb 11 - 12 (13) Bedford, MA
Feb 19 - 20 (21) Denver, CO
Feb 25 - 26 (27) San Francisco, CA
Feb 25 - 26 (27) Vancouver (Burnaby), BC Canada
Mar 3 - 4 (5) Toronto (Scarborough), ON Canada
Mar 3 - 4 (5) Minneapolis, MN
Mar 10 - 11 (12) Reston, VA
Mar 10 - 11 (12) San Francsico, CA
Mar 17 - 18 (19) Bedford, MA
Mar 25 - 26 (27) Atlanta (Peachtree City), GA
Mar 25 - 26 (27) San Francisco, CA

Requirements That Work
Jan 16 San Francisco, CA
Jan 16 Bedford, MA
Jan 24 Austin, TX
Jan 30 San Francisco, CA
Jan 30 Durham, NC
Feb 7 Seattle, WA
Feb 7 Tampa, FL
Feb 13 San Francisco, CA
Feb 13 Bedford, MA
Feb 21 Denver, CO
Feb 27 San Francisco, CA
Feb 27 Vancouver (Burnaby, BC Canada
Mar 5 Toronto (Scarborough), ON Canada
Mar 5 Minneapolis, MN
Mar 12 Reston, VA
Mar 12 San Francisco, CA
Mar 19 Bedofrd, MA
Mar 27 Atlanta (Peachtree City), GA
Mar 27 San Francisco, CA

Effective Product Marketing
Jan 8 - 9 Bedford, MA
Jan 29 - 30 San Francisco, CA
Feb 12 - 13 Durham, NC
Feb 19 - 20 Vancouver (Burnaby), BC Canada
Mar 18 - 19 San Francisco, CA

View the complete seminar schedule... 

 Pragmatic Marketing Consulting Services
 Optimize your implementation of the Pragmatic Marketing Framework

If you are looking to accelerate deployment of the Pragmatic Marketing Framework, our team of industry experts is available to assist.

Starting with a review of what it means to be truly market-driven and how your current organization is aligned to meet that goal, we can suggest a course of action to achieve success including:

• Alignment with your market by identifying gaps between your current organizational state and best practice.
   
• Acceleration of your product plan by uncovering market problems which can be used to develop the business case for new product development.
   
• Optimization of your go-to-market programs by analyzing your existing solutions to current market problems, and using this knowledge to drive marketing programs and sales effectiveness.
   
• Reinforcement of market-driven principles by delivering a series of tactical sessions focused on specific tasks from the Pragmatic Marketing Framework.

Learn more...