January 2008

Pragmatic Marketing Update
A newsletter for technology product managers and marketers

In This Issue

More Results from the Product Managment and Marketing Survey
Scaling Agile Processes: Five Levels of Planning
Branding is for Cattle
Latest Seminar from Pragmatic Marketing
The Pragmatic Marketer Magazine
Community Highlights
Upcoming Webinars
Upcoming Seminars
Pragmatic Marketing Consulting Services

Quick Links

Pragmatic Marketing Social Networking

To add Pragmatic Marketing to your profile, send an e-mail to linkedin@pragmaticmarketing.com with the date you attended our training (year and month, if possible), and whether it was an on-site workshop or at a public seminar.

For Facebook members, a Pragmatic Marketing group is now available.

Shop Pragmatic Marketing

Visit our merchandise store

Visit our clothing store

Publications

The Secrets of Market-Driven Leaders is available for download at www.PragmaticMarketing.com/Secrets

The New Rules of Marketing & PR, from David Meerman Scott is available at Amazon.com

Upcoming Industry Events

Barbara Nelson, Pragmatic Marketing Instructor will present The Politics of Agile on February 6 at the Silicon Valley Product Management Association meeting in Santa Clara, CA

Steve Johnson, Pragmatic Marketing Instructor will present Today's Role of Product Management: a 2008 update on March 20 at the Boston Product Management Association meeting in Burlington, MA

Pragmatic Marketing is Writing a Book

Tuned In: Uncover the extraordinary opportunities that lead to business breakthroughs describes how to create ideas, businesses, products and services that resonate in the marketplace.

Visit www.TunedInBlog.com to learn more and join in the conversation.

Hello,

As we enter 2008, we would like to take this opportunity to thank you for reading the Pragmatic Marketing Update.

We have several exciting initiatives planned for this year including the publication of our first book, Tuned In: Uncover the extraordinary opportunities that lead to business breakthroughs. Look for additional details here as we get closer to the June publication date or read the latest at the Tuned In blog.

As always, if you have any comments, suggestions or other thoughts about this newsletter or the Pragmatic Marketing web site, please let us know. We appreciate all feedback.

More Results from the Product Management and Marketing Survey
By Scott Sehlhorst

The annual product management and marketing survey is always one of the most visited areas of the Pragmatic Marketing web site. Since the results were published last month, additional analysis has been conducted including a look at how compensation varies based on regional factors, reporting organization, industry and company structure.

Latest Seminar from Pragmatic Marketing
Harness the power of online marketing

In the New Rules of Marketing seminar, learn why marketing on the web is different and how you can use the power of blogs, online thought-leadership, viral marketing, podcasts, webcasts and search engine marketing to get noticed in a crowded marketplace.

Read a review from a recent attendee

Based on the best-selling book by David Meerman Scott, this one-day seminar is designed for product managers, product marketing managers, marketing communications and senior-level marketing executives. Learn strategies to reach buyers directly and how to identify the programs that have the best potential for success.

View upcoming dates and locations

Learn more about this new seminar...

The Pragmatic Marketer Magazine
In the current issue

2007 Annual Product Management and Marketing Survey Results

Lead on Purpose: How Product Managers Lead Teams To Success

Patents and the Product Manager

Agile Market Requirements

Problem Solving: It's All About Smarter Questions

Subscribe to the magazine

View the current issue...

Community Highlights
What's happening at PragmaticMarketing.com

Be sure to check out the Job Board with open product management and marketing postions at some of today's leading companies.

Do you have a great product management or marketing story to tell?

If you have a great case study, a success story (or failures that you learned from), strategies for overcoming obstacles in creating the perfect product for your market or any tips & tricks you would like to share, we want to hear from you.

Visit the online community...

Upcoming Webinars
For product managers and marketers

Jan 25 Using Scrum for Effective Product Management with Sinan Si Alhir

Feb 1 Create and Deliver Surprisingly Compelling Software Demonstrations with Peter Cohan

Feb 8 Why Are We Winning? Why Are We Losing? with Barbara Nelson

Feb 15 Using User Stories for Effective Product Requirements with Sinan Si Alhir

Feb 29 Buyer Personas: A smart way to align Sales and Marketing with Adele Revella

Mar 7 2007-2008 Product Management and Marketing Survey Results with Steve Johnson

Do you have a great webinar topic to present? Please contact us with your ideas.

View complete webinar schedule...

Upcoming Seminars
For product managers and marketers

bold = new city for this seminar

Q2, 2008 schedule is now available

Practical Product Management
Feb 5 - 6 (7) Seattle, WA
Feb 5 - 6 (7) Tampa, FL
Feb 11 - 12 (13) San Francisco, CA
Feb 11 - 12 (13) Bedford, MA
Feb 19 - 20 (21) Denver, CO
Feb 25 - 26 (27) San Francisco, CA
Feb 25 - 26 (27) Vancouver (Burnaby), BC Canada
Mar 3 - 4 (5) Toronto (Scarborough), ON Canada
Mar 3 - 4 (5) Minneapolis, MN
Mar 10 - 11 (12) Reston, VA
Mar 10 - 11 (12) San Francsico, CA
Mar 17 - 18 (19) Bedford, MA
Mar 25 - 26 (27) Atlanta (Peachtree City), GA
Mar 25 - 26 (27) San Francisco, CA
Mar 31 - Apr 1 (2) Malvern PA
Mar 31 - Apr 1 (2) Portland, OR
Apr 7 - 8 (9) Chicago, IL
Apr 7 - 8 (9) San Francisco, CA
Apr 21 - 22 (23) San Francisco, CA
Apr 21 - 22 (23) Waltham, MA
Apr 28 - 29 (30) San Diego (Del Mar), CA

Requirements That Work
Feb 7 Seattle, WA
Feb 7 Tampa, FL
Feb 13 San Francisco, CA
Feb 13 Bedford, MA
Feb 21 Denver, CO
Feb 27 San Francisco, CA
Feb 27 Vancouver (Burnaby, BC Canada
Mar 5 Toronto (Scarborough), ON Canada
Mar 5 Minneapolis, MN
Mar 12 Reston, VA
Mar 12 San Francisco, CA
Mar 19 Bedford, MA
Mar 27 Atlanta (Peachtree City), GA
Mar 27 San Francisco, CA
Apr 2 Malvern, PA
Apr 2 Portland, OR
Apr 9 Chicago, IL
Apr 9 San Francisco, CA
Apr 23 San Francisco, CA
Apr 23 Waltham, MA
Apr 30 San Diego (Del Mar), CA

Pragmatic Roadmapping
Apr 17 Bedford, MA
Apr 29 San Francisco, CA

Effective Product Marketing
Feb 12 - 13 Durham, NC
Feb 19 - 20 Vancouver (Burnaby), BC Canada
Mar 18 - 19 San Francisco, CA
Apr 1 - 2 Bedford, MA
Apr 22 - 23 Austin, TX
Apr 29 - 30 Malvern, PA

New Rules of Marketing
Feb 14 Durham, NC
Mar 20 San Francisco, CA
Apr 3 Bedford, MA
May 8 San Francisco, CA

View the complete seminar schedule...

Pragmatic Marketing Consulting Services
Optimize your implementation of the Pragmatic Marketing Framework

If you are looking to accelerate deployment of the Pragmatic Marketing Framework, our team of industry experts is available to assist.

Starting with a review of what it means to be truly market-driven and how your current organization is aligned to meet that goal, we can suggest a course of action to achieve success including:

Alignment with your market by identifying gaps between your current organizational state and best practice.
Acceleration of your product plan by uncovering market problems which can be used to develop the business case for new product development.
Optimization of your go-to-market programs by analyzing your existing solutions to current market problems, and using this knowledge to drive marketing programs and sales effectiveness.
Reinforcement of market-driven principles by delivering a series of tactical sessions focused on specific tasks from the Pragmatic Marketing Framework.

Learn more...

news@pragmaticmarketing.com