February 2008

Pragmatic Marketing Update
A newsletter for technology product managers and marketers

In This Issue

Evaluating Career Opportunities: It's Not Just About the Numbers
The Politics of Agile
Don't Confuse Sales Support with Marketing
The Pragmatic Marketer Magazine
Community Highlights
Upcoming Webinars
Upcoming Seminars
Pragmatic Marketing Consulting Services

Quick Links

Pragmatic Marketing Social Networking

To add Pragmatic Marketing to your profile, send an e-mail to linkedin@pragmaticmarketing.com with the date you attended our training (year and month, if possible), and whether it was an on-site workshop or at a public seminar.

A Pragmatic Marketing group is available for Facebook members.

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Publications

The Secrets of Market-Driven Leaders is available for download at www.PragmaticMarketing.com/Secrets

The New Rules of Marketing & PR, from David Meerman Scott is available at Amazon.com

Upcoming Industry Events

Barbara Nelson, Pragmatic Marketing Instructor will be giving the keynote presentation on The Strategic Role of Product Management at the February 21st meeting of the Denver Association of Information Technology Professionals in Denver, CO.

Steve Johnson, Pragmatic Marketing Instructor will present Today's Role of Product Management: a 2008 update on March 20 at the Boston Product Management Association meeting in Burlington, MA.

Pragmatic Marketing's New Book

Tuned In: Uncover the extraordinary opportunities that lead to business breakthroughs. Read more at www.TunedInBlog.com.

Hello,

Evaluating Career Opportunities: It's Not Just About the Numbers
By Heather Hamilton

There are few decisions in life that have a bigger impact on your future potential than selecting a new job. But when making a career move, you need to use your head and do your research. Creating a framework for evaluating opportunities before you start looking will help you say yes to the right opportunity and walk away from everything else.

The Pragmatic Marketer Magazine
In the next issue

Why Didn't We Think of That? Products and Services That Resonate (an excerpt from Pragmatic Marketing's new book)

To Startup or Not to Startup

The New Leader Dilemma and How to Fix It

Utilizing Co-Design to Create Market-Driven Products

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Community Highlights
What's happening at PragmaticMarketing.com

Be sure to check out the Job Board with open product management and marketing positions at some of today's leading companies.

Do you have a great product management or marketing story to tell?

If you have a great case study, a success story (or failures that you learned from), strategies for overcoming obstacles in creating the perfect product for your market or any tips & tricks you would like to share, we want to hear from you.

Visit the online community...

Upcoming Webinars
For product managers and marketers

Feb 29 Buyer Personas: A smart way to align Sales and Marketing with Adele Revella

Mar 7 2007-2008 Product Management and Marketing Survey Results with Steve Johnson

Mar 14 Scaling Scrum to the Market-Driven Enterprise with Sinar Si Alhir

Do you have a great webinar topic to present? Please contact us with your ideas.

View complete webinar schedule...

Upcoming Seminars
For product managers and marketers

bold = new city for this seminar

Practical Product Management
Feb 19 - 20 (21) Denver, CO
Feb 25 - 26 (27) San Francisco, CA
Feb 25 - 26 (27) Vancouver (Burnaby), BC Canada
Mar 3 - 4 (5) Toronto (Scarborough), ON Canada
Mar 3 - 4 (5) Minneapolis, MN
Mar 10 - 11 (12) Reston, VA
Mar 10 - 11 (12) San Francisco, CA
Mar 17 - 18 (19) Bedford, MA
Mar 25 - 26 (27) Atlanta (Peachtree City), GA
Mar 25 - 26 (27) San Francisco, CA
Mar 31 - Apr 1 (2) Malvern PA
Mar 31 - Apr 1 (2) Portland, OR
Apr 7 - 8 (9) Chicago, IL
Apr 7 - 8 (9) San Francisco, CA
Apr 21 - 22 (23) San Francisco, CA
Apr 21 - 22 (23) Waltham, MA
Apr 28 - 29 (30) San Diego (Del Mar), CA
May 5 - 6 (7) Toronto, ON Canada
May 7 - 8 (9) Austin, TX
May 13 - 14 (15) Durham, NC
May 13 - 14 (15) San Francisco, CA
May 19 - 20 (21) Reston, VA
May 19 - 20 (21) St. Louis, MO

Requirements That Work
Feb 21 Denver, CO
Feb 27 San Francisco, CA
Feb 27 Vancouver (Burnaby, BC Canada
Mar 5 Toronto (Scarborough), ON Canada
Mar 5 Minneapolis, MN
Mar 12 Reston, VA
Mar 12 San Francisco, CA
Mar 19 Bedford, MA
Mar 27 Atlanta (Peachtree City), GA
Mar 27 San Francisco, CA
Apr 2 Malvern, PA
Apr 2 Portland, OR
Apr 9 Chicago, IL
Apr 9 San Francisco, CA
Apr 23 San Francisco, CA
Apr 23 Waltham, MA
Apr 30 San Diego (Del Mar), CA
May 7 Toronto, ON Canada
May 9 Austin, TX
May 15 Durham, NC
May 15 San Francisco, CA
May 21 Reston, VA
May 21 St. Louis, MO

Pragmatic Roadmapping
Apr 17 Bedford, MA
Apr 29 San Francisco, CA

Effective Product Marketing
Feb 19 - 20 Vancouver (Burnaby), BC Canada
Mar 18 - 19 San Francisco, CA
Apr 1 - 2 Bedford, MA
Apr 22 - 23 Austin, TX
Apr 29 - 30 Malvern, PA
May 6 - 7 San Francisco, CA
May 13 - 14 Toronto, ON Canada

New Rules of Marketing
Mar 20 San Francisco, CA
Apr 3 Bedford, MA
May 8 San Francisco, CA
May 15 Toronto, ON Canada

View the complete seminar schedule...

Pragmatic Marketing Consulting Services
Optimize your implementation of the Pragmatic Marketing Framework

If you are looking to accelerate deployment of the Pragmatic Marketing Framework, our team of industry experts is available to assist.

Starting with a review of what it means to be truly market-driven and how your current organization is aligned to meet that goal, we can suggest a course of action to achieve success including:

Alignment with your market by identifying gaps between your current organizational state and best practice.
Acceleration of your product plan by uncovering market problems which can be used to develop the business case for new product development.
Optimization of your go-to-market programs by analyzing your existing solutions to current market problems, and using this knowledge to drive marketing programs and sales effectiveness.
Reinforcement of market-driven principles by delivering a series of tactical sessions focused on specific tasks from the Pragmatic Marketing Framework.

Learn more...

Promotions

Software Innovation Awards

SoftwareCEO wants to reward companies that drive the industry forward with their out-of-the-box thinking. Companies with a proven track record of building novel, creative solutions that address business' most-pressing problems.

Winners will be awarded during the Software Marketing Perspectives Conference & Expo this May in Santa Clara.

To be included, your nomination must be submitted by February 29th.

Nominate a company...

Software Marketing Perspectives

The fourth annual Software Marketing Perspectives conference will be held on May 7-9, 2008 in Santa Clara, CA.

If you are a product manager, the SMP event conference will help you stay current in your field, and take away practical ideas and suggestions you can apply in your job immediately. If you are a software or services company that sells to other software companies, the event provides a networking venue where you can make valuable professional contacts.

Conference details...

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